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  • How to send clients some Christmas cheer
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    The first question to ask, is do you really need to send Christmas cards to your clients and business contacts, and if so why? The answer is 'yes', and for very good reasons. Leaving aside 'the spreading good cheer' aspect, sending holiday greetings is an easy way of showing that you remember, and appreciate, the people you do and have done business with. It generates goodwill for your business by showing that their business matters to you and in turn reminds them of your contribution, or potential contribution, not just in the past but in the future. But who do you send cards to? Is it everyone with a connection to your business? Do you include your bank manager for example? Well, if you bank with a huge multinational and you only ever deal with them online, or on the phone, then no. But, if you use a smaller bank and have a direct relationship with the manager then yes absolutely send them a card. Who should you send cards to? Clients past and present should always be included in
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