18 and East. Look pretty as a rose in this gorgeously girly red shift dress for a fun and flirty summer look. With darling button detail to the sleeves, keep it cute with a ripped denim jacket on cooler days for effortless glam! Gentle rounded neck. Long sleeve style. 18 and East is a hot new independent womenswear brand, inspired by the vibrant fashion and music scene in and around East London and designed for the girl with a strong sense of individual style and a lust for life! 18 And East size guide- XS - 6/8, S - 8/10, M - 10/12, L - 12/14.