The age of uniforms. As the Governments took control of the wartime purse strings, rationing enforced an era of required minimalism. The luxurious film star look of the 30s now viewed as flashy, unpatriotic and vulgar.

In 1943 Vogue warned: ‘You’ll have fewer clothes because you have not the time, money and coupons to clutter up your life with non-essentials... You’ll have simpler clothes because in these days anything elaborate looks silly.’
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two comments

klary1
Wrote 4 years ago
Fantastici gli anni 40'.. soprattutto la moda!

janjoplin
Wrote 4 years ago
wonderful set!!! love everything about it: love 40s fashion and these pictures are ravishing...perfect dress! (:

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