20 Sad Puppies That Will Ruin Your Day
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    After routinely finding herself digging through vintage and used clothing multiple times a week (and running out of people willing to tag along with her on her endless shopping trips), Penny Brown decided to take the next most logical step: form her own clothing brand. While getting started was more time-consuming than Penny could have imagined, her brand Ryder has grown exponentially in its first two years of existence. Starting in Australia in 2012, the label has already made its way to the United States; a big milestone for any brand. Blending her vintage aesthetics with an updated, modern twist, Penny has created a brand that's perfect for laid-back girls who rely on timeless pieces to carry them through the seasons. Chatting with Penny from her home in Australia, we talked to Penny about her start in the industry, her forever style icons, and what advice she has for other aspiring designers out there. How did you get your start in fashion? PB: I really fell into it. Just took every opportunity before me and followed what made me click. Many years back I found myself spending most of my time outside trawling through piles of vintage at any market I could get myself to. I would drag my sisters and friends to country town flea markers and vintage fairs. I started noticing the cycle of fashion and how old can become new. With a little love and the right combinations something that was overlooked can be made a treasure. It wasn’t for a long time that I realized that my passion could become my full-time job. I began working alongside an incredibly talented Australian designer who then mentored me through the next phases where I uncovered my abilities and my drive to make my dream become a reality. Ryder was born in 2012 and I haven't looked back! Can you share some specific sources of inspiration? PB: I find a lot of inspiration in the variety of the Australian landscape and I think this shines through in my choices of prints and color palettes. I grew up on windy beaches, hiking on holiday through the Australian bush with my family. Traveling overseas opened my eyes to global trends and the continual transformation of fashion, but every time I come home, I'm never short on finding inspiration from the laid-back culture of Australia, comfortable and free. I love that clothing can express who you are and how you are perceived, and I love allowing customers to feel that in a unique yet easy way. Inspiration always comes from the little things, when I least expect it. I have a tiny idea that connects with me and then it weaves throughout my next collection. I love to revitalize an old look my mum used to wear or a great vintage print, making it new again and creating a look that can slot into a variety of wardrobes for years to come. How would you describe Ryder’s aesthetic? PB: I am happiest barefoot in denim shorts, with sand between my toes. And I hope this feeling flows through everything I create. Ryder is designed for the urban nymph, traveling the world in cool comfort. Each collection is made up of a mix of flannel, denim, lace and leather, transforming inspirations from the past and present into a new wardrobe. It's all meant to be dressed up, dressed down, or thrown into a backpack and worn wherever you unpack. Offer two pieces of advice to your 20-year-old self. PB: Follow that gut feeling and do what makes you happy! I wouldn’t change my journey to where I am today, but I knew I was never going to be content letting my creativity lay low and I had an instinct that told me I would end up sharing it in an exciting way. I wasn’t confident to take risks and it took a while for me to work out how creativity and passion could become my way of life. Walk us through a typical day-in-the-life. PB: My black Labrador, Billie, takes me for a jog every morning, then doesn’t leave my side all day. We head into the shop and spend the morning working on upcoming ranges, chasing samples, making changes and generally getting lost in Ryder. I find running a business makes it easy to get stuck doing the logistical side, so I try to
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  • Harper's Bazaar Spain August 2016 Karmen Pedaru by Guy Aroch - Fashion Editorials
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