American Cream is our dreamy, medium-strength for soft, shiny and bouncy locks. Softening honey, scalp clarifying lavender and fresh oranges make a conditioner suitable for all hair types to soften rough ends and keep hair calm. Not to mention the absolutely delectable strawberry vanilla cream scent. Mark was inspired by a vision of 1950s US milk bars, where teenagers would meet and drink frothy, creamy milkshakes. He concocted our best-selling conditioner to soften and control, all while evoking memories. No wonder it remains such a customer favorite year after year!