Anya Hindmarch began her fashion career in Italy at the age of eighteen. There, she was inspired by a leather duffel bag worn by all the chic Italians. She then went on to start her business with a single store on Walton Street in London and pretty soon, many celebrities were addicted. She became renowned for her both stylish and practical designs, capturing women' desire in terms of bags. Her creative projects such as the eco-friendly tote I'm not a plastic bag also contributed to her excellent reputation worldwide. Every since its launch, her label has been synonymous with know-how, great quality and original design.