Brings out cool, deep tones in natural and tinted dark shades and discourages the appearance of red or brassy tones. Contains organically grown aloe, black tea and emollient-rich black malva that's been wild-crafted - sustainably gathered by hand in its natural habitat.How to use: Massage onto wet hair. Lather and rinse. Follow with conditioner. Brand: Aveda. Style Name: Aveda 'Black Malva' Shampoo. Style Number: 632213.