This plump your pucker tinted gloss from the Balm enhances the fullness of lips with a patented ingredient called Maxi lip. It works cumulatively to restore collagen, increase lip moisture and add fullness to the lips. With continued use, Maxi lip works to make lips helathier, more defined and more voluminous over time. Benefits: Formulated with a special combination of vitamin C and menthol, helping to reduce the look of fine lines. Each shade has a yummy scent that corresponds to it's name. Brand: the Balm. Volume: 7g.