Combines strengthening pure organic bamboo extract with color-locking, damage-locking Kalahari melon extract in a gentle cleanser that nourishes while maintaining healthy, vibrant color. With rinse-resistant Color Hold UV+ Technology for the highest level of color protection.Features and benefits:- Contains rinse-resistant UV filters that protect against oxidative color damage.- Extends the life of your color and is clinically proven to retain color and brightness for 60 washes.- All products contain certified organic ingredients grown responsibly and ethically traded. Their production and sale aids in supporting the development of local communities while remaining environmentally friendly.- Free of sulfates, sodium chloride, parabens, gluten, TEA, DEA and phthalates.How to use:?Massage throughout wet hair and scalp. Rinse thoroughly. Brand: ALTERNA. Style Name: ALTERNA 'Bamboo Color Hold+' Vibrant Color Shampoo. Style Number: 656720.