Combines strengthening pure organic bamboo extract and shine-amplifying organic Indian gooseberry in a gentle formula that cleanses and moisturizes hair to restore strength and healthy radiance. With Color Hold technology for color retention. Because great hair should be sustainable.Features and benefits:- Infuses hair with moisture and vital nutrients laying the foundation for healthy, glossy hair.- Antioxidants prevent free radical damage that can weaken hair causing loss of shine.- Improves overall look and feel of hair.- Highly sustainable ingredients are Eco-Certified, Fair-Trade compliant and Certified Organic. Their production and sale aids in supporting the development of local communities while remaining environmentally friendly.- Free of sulfates, sodium chloride, parabens, gluten, TEA phthalates.How to use: Massage throughout wet hair and scalp. Rinse thoroughly. Follow with Luminous Shine Conditioner for optimal results. Brand: ALTERNA. Style Name: ALTERNA 'Bamboo Shine' Luminous Shine Shampoo. Style Number: 656692.