What it is: A hydrating, color-intense lipstick with a creamy, ultramatte finish. What it does: This high-impact lipstick delivers vivid color in a sumptuous, super-matte finish. The hydrating formula glides on comfortably and stays in place. Wax-free and enriched with vitamin E and emollients, it imparts a creamy matte finish that will not dry lips, while pure pigments provide full coverage with rich, deep color.