The Bell Alarm Clock is a new format for the morning alarm clock that moves the bell component to the back, and uses it as part of it's body. This not only saves on components and simplifies the appearance, but also allows for a much louder ring. Louder than a mobile phone, a desk clock or a watch. As loud as a fire bell, a bicycle bell or a door bell. This loudness is also reflected in the choice of colors : Fire bell Red. Bicycle bell Gray. Door bell Black. The simplicity of the design is extended to the inset snooze button, interface LED illumination, integrated numerals on the face and single AA battery (included). Comes presented in branded gift box.