What it is: A jet-black mascara that lengthens, curls, volumizes, lifts, and separates lashes for a spectacular "out-to-here" look. What it does: This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out. True story! What else you need to know: Go horizontal! The staggered bristles grab close to the root, boosting length and volume. Then go vertical! The custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes. Research results: In a consumer panel survey, the following results were reported: 94% saw dramatic length and volume. 90% saw base-to-tip curl. 94% saw visible lift. 100% saw long-wearing results.