They’re real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had! They're real and here's the proof! 94% saw dramatic length & volume* 90% saw base-to-tip curl* 94% saw visible lift* 100% saw long-wearing results* *Results observed in a consumer panel survey 8.5g Position wand horizontally and wiggle from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically and stroke upward to curl and separate. Layer generously as desired. Brand : Benefit. Effect : Lengthening.