What it is: An ultra-pigmented eyeshadow in metallic and matte finishes. What it does: These intense, highly-pigmented eye shadows feature highly-pigmented formulas for a perfectly even and stand-out eye look. The metallic eye shades feature a silky texture that combines softness and comfort while remaining intense and providing good coverage, while the matte shades deliver a velvety texture in sophisticated shades for a stunning makeup result. What it is formulated WITHOUT: Parabens. Sulfates. What else you need to know: black|Up is the first upscale beauty brand dedicated to women of color. The Paris-based line is known for its range of professional-quality makeup that is developed by women of color and answers the specific needs of darker skintones.