On January 5th, Karl Lagerfeld announced Blake Lively as the face of the "mademoiselle" bag.
Karl Lagerfeld & Blake Lively have been friends for a while, & both have respect & admiration for one another.

Karl Lagerfeld - "she's a kind of American dream girl..."
Blake - ‘a dream come true is an understatement. i can say that i feel like the happiest, luckiest girl around’.
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