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SS14 marks the first season of a collaboration between British contemporary menswear label Blood Brother and iconic luxury shopping store Harvey Nichols. Inspired by the cross-cultural themes at the core of the brand’s DNA, Rising Sun consists of a selection of pieces that tell the story of an imaginary Japan. Prints play a key role with visuals borrowed from an oniric destination, as told by Murakami in his novel ‘After Dark’. T-shirts and vests depict Shibuya’s colourful lights and stylised oriental details. The collarless baseball shirt and pique polo are striking in simplicity, with its wide short sleeves, rounded hem. A must-have, the Blood Brother signature varsity jacket is available in a black body and navy sleeves version. Rising Sun will be available exclusively at Harvey Nichols in London and Edinburgh from January 2014.

Shop the full collection at

www.blood-brother.co.uk/shop

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