What it is: A cream-gel formula that effortlessly defines and fills in brows, while controlling and shaping them. Who it's for: Perfect for those who want a natural-looking yet polished brow—or those with sparse brows who need an extra boost. Why it's different: The cream-gel formula provides natural-looking definition, while powder dry-down allows for a soft, natural look that's never stiff. Wheat Protein and Pro-vitamin B5 help condition brow hairs. Can also be used as a quick, temporary cover-up for stray grays between root touch-ups. How to use: Lightly brush cream-gel formula directly onto brows from the wand using short, quick strokes and moving upward and outward with your natural arch.