History of Color. Red shade. Represent the long love affair women have had with red. Perfect for women who are intimidated by red lip color. No7 has collaborated with lipstick legend Poppy King to create an exclusive range of lipsticks to change women's views of lip color forever. Poppy King designed this red shade to represent the long love affair women have had with red lips. A lot of women are intimidated by red lip color, so she suggests pairing with light eye make-up and layering on the lip color to the depth of pigment that suits you. Made in Italy.