Kristina Halvorson is, um, amazing. She is the CEO of Brain Traffic, author of Content Strategy for the Web, and founder of Confab: The Content Strategy Conference.

She is very funny, and frequently smiling. And she wears her smile—and her sharp style—very well. On the first day of the conference, she was wearing an amazing colorblock dress. On the second day, a perfect LBD and fantastic wedge sandals. She has it going on.

Her quote here is about Jared Spool, CEO and founding principal of User Interface Engineering, and a giant in the field of interface design. And yes, he was stuffing goodie bags and setting up tech and sound for all the presenters at Confab12. It was a weird and wonderful time.

Many thanks to Kristina for helping bring content strategy into the light as a discipline, for creating Brain Traffic, and for the brainchild that is Confab. What an excellent time we had this year: I hope she can’t stop smiling.

Confab12 website:
Brain Traffic website:
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