BROWN is the color of the earth, it signals stability and empathy, having your feet firmly on the ground. It’s a color that implies reliability and doesn’t attract much of attention. It’s a neutral tone well suitable for business, it’s less formal than black and it can be very well combined with other colors. 

POSSIBLE COLOR MEANINGS

POSITIVE // Conventional, orderly, reliable, stable, empathic
NEGATIVE // Inconspicuous, indecisive

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