A low pH, extra-mild formula that avoids stripping, neutralizes oxidation, smoothes the cuticle & subtly enhances color. For white, silver and platinum blondes: use every other washing with Color Support Conditioner (a must). Usage: Wet hair, lather shampoo in palms, massage through and rinse thoroughly. Follow with Color Support Conditioner. Product Recipe: For best results, pair with Cool Blonde Conditioner.