A textured creme that gives hair that elusive, undone-yet-done quality, with a hint of grit, hold and a tousled, shine-free finish. Suitable for: Anyone. All it takes is the right attitude and application. When and how to use: Anytime (as long as hair is damp). Work through damp hair (a must). Start with a small amount and build. Let sit a minute, then loosen and ruffle, freehand. Apply at roots for extra lift. Use a diffuser for more volume all over. Brand : Bumble and bumble. Hair Concern : Shape & Hold. Hair Type : All Hair Types.