Brightens, highlights and illuminates blonde and lighter shades of hair. The gentle formula contains organically grown camomile, a pure and calming natural cleansing ingredient, and organically grown calendula, known for its soothing, nourishing properties.Features and benefits:- Gently cleanses hair and scap.- For highlights, blondes and lighter shades.How to use: Massage onto wet hair. Lather and rinse. Follow with Camomile Color Conditioner. Brand: Aveda. Style Name: Aveda 'Camomile' Shampoo. Style Number: 632262.