About Polyvore, Inc.
Screenshots
Demos
Overview
Polyvore is a unique, easy-to-use web-based application for mixing and matching products from any online store. Items are pulled together into a visual set of products that can be shared with anyone. Each product within the set is then linked back to the online store where it is available for purchase.
Some examples:
Fashion
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Celebrities
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Interior Design
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Weddings
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Polyvore is often described as "highly addictive" by those who fall in love with its collaging functionality and spend hours creating sets to share with others. Polyvore thus offers an unprecedented level of direct engagement with real products and brands, while its social features make it a powerful platform for the creation and distribution of user-generated advertising.
Polyvore launched in February 2007.
Our Mission
A revolution in ecommerce.Product grids, comparison charts, and technical specifications have long been a staple of the online shopping experience, but this analytical approach to presenting products has taken all the fun out of buying. Nearly a decade has passed and the ecommerce experience has stagnated without reaching its full potential.
Shopping is aspirational.
When we buy something, we're not just purchasing a product, we're imagining how we want to look, feel, and be viewed by others. We are seduced not by individual items, but how items are put together to create a certain mood. Whether it's the cool sophistication on a store mannequin or the chic elegance of a spread in Vogue magazine, there is a tone to soft goods, such as clothes or furniture, that speaks to us only in the context of the entire ensemble. Advertisers have always valued the role of eliciting an emotion or telling a story in order to win customers, yet this vital component is completely missing from the online shopping experience.
We aim to make online shopping fun.
Polyvore captures the aspirational quality that excites consumers and converts browsers into buyers. From re-creating celebrity fashion, to mixing and matching items based on colors and styles, the Polyvore platform is setting a new standard for shopping online.
Stats
- 1 million unique visitors per month
- 40 million monthly page views
- 250,000 registered users
- 9 minutes average session time on site
- 20 pageviews average per visit
- 1.8 million sets created
- 2 million products
