Business with Us
Advertise on Polyvore
What are the benefits of advertising on Polyvore?
Polyvore reaches a powerful, influential audience of over 3 million trendsetters and tastemakers. The average Polyvore user is a 22 year old female fashionista who loves shopping and style. Since Polyvore is all about products, our users are open to engaging with new products and brands.
What kind of display advertising does Polyvore support?
Polyvore supports 300x250 display ads on product pages and browse pages. You can target your ads by category, brand or geolocation. Currently we are only accepting ads from US advertisers.
Because Polyvore only shows premium ads and never displays remnant ads from ad networks, our users don't develop blind spots and that advertisers get a large share of voice. Also, because Polyvore is a very visual medium, the ads blend well into the user experience, similar to the ads in fashion magazines.
Browse page
Product page
What are Sponsored Products ads?
Sponsored Products are custom ad units that promote your products to Polyvore's shoppers and browsers. The ad is comprised of a 3x2 grid of 6 products from your brand that are related to the product the user is currently viewing.
Sponsored Products ads are highly targeted and blend seamlessly into the user experience, so they have high clickthrough rates. Clicks on these units lead to Polyvore pages for your products, which people to use your products in sets.
In order to enable these ads, all you have to do is provide us with a data feed of your products. Our targeting technology will automatically pick the best products to show for your ads. Since these are brand ads, we charge on a CPM basis for these units.
What are your ad rates?
Please contact us for rates. Just send us an email at ads [at] polyvore [dot] com with the following information:
- Name of your brand or store
- Link to your website
- What kind of campaign you'd like to run
