Official Rules and Regulations

Official Contest Rules

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS
CONTEST. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. VOID
WHERE PROHIBITED. BY ENTERING THIS CONTEST, ENTRANTS ACCEPT AND AGREE TO
BE BOUND BY THESE OFFICIAL RULES.

1. Eligibility. This contest (“Contest”) is open to registered users of Polyvore who are legal
residents of the fifty U.S. states or the District of Columbia and 13 years of age or older.
Officers, directors, and employees of Polyvore, Inc (the “Sponsor”), Bergdorf Goodman, Inc.,
(the “Challenge Provider”), and any other party having responsibility for the development or
administration of this Contest, and the immediate family members (i.e., parents, children, siblings,
spouse) of the foregoing, are prohibited from entering the Contest. Any violation of the Official
Rules may result in disqualification. The Sponsor has no obligation to notify violators of their
disqualification.

2. Entry Period. Contest begins November 5 at 12:01am PST and ends November 12 at
11:59pm PST (the “Entry Period”). All entries must be received during the Entry Period.

3. How to Enter the Contest. Entrants visit the Sponsor’s website at http://www.polyvore.com
to create an outfit or collage (hereafter referred to as a “Set”) using the tools provided on the
website. Entrants follow instructions posted on the website to submit Sets for the Contest during
the Entry Period. Each Set must contain at least one item from bergdorfgoodman.com
from Challenge Provider (each such Set is hereafter referred to as an “Entry”). Entrants may
submit an unlimited number of Entries. Entrants represent and warrant that their Entries are the
original works of such entrant, have not been copied from others, and do not violate the rights of
any other person or entity. All entrant information, including e-mail addresses, is subject to the
respective Privacy Policy of the Sponsor, which can be found at http://www.polyvore.com/cgi/
privacy-policy.

4. Winner Selection & Notification. Winners will be selected by the Challenge Provider with input
from Sponsor. Winning entries will be judged based on creativity, positive representation of
brand message, composition and style expertise. The winners will be announced on Polyvore
contest page on or about November 15 (the “Decision Deadline”). The Sponsor will attempt to
contact each winner by email (“Selection Notification”) within 14 days of the Decision Deadline at
the email address provided in the entrant information. Recipients of Selection Notifications must
respond to the Selection Notification within seven (7) days from the date the Selection Notification
has been sent. If a winner does not respond within that time, the winner forfeits all rights to the
prize and an alternate winner may be selected. Winners must meet the eligibility requirements
for the Contest as described above. The Sponsor will determine whether each winner who
has responded to the Selection Notification within the time allowed meets those requirements.
Winners who do not meet the eligibility requirements for the Contest will be disqualified and
alternate winners may be selected. All decisions of the judges regarding this Contest are final
and binding in all respects. Contest is void where prohibited.

5. Prizes. one grand prize winner will receive a $1000 Bergdorf Goodman Gift Card, an
autographed version of Windows of Bergdorf Goodman , an invitation to book signing and holiday
window unveiling party at Bergdorf Goodman on Thursday, November 18, 2010 for challenge
winner & guest, and a personal tour of the windows and Bergdorf Goodman on 11/18/2010 .
Winner is responsible for providing her own travel, transportation and accommodations.
No substitution of prizes is permitted except by Sponsor.

6. Taxes. All federal, state and/or local income and other taxes, related to the acceptance and/or
use of the prize, if any, are a winner’s sole responsibility. Neither the Sponsor nor the Challenge

Provider shall have any obligation to pay any taxes related to awarding the prizes.

7. Ownership and License. All entry materials (including Entries) become the property of the
Sponsor and will not be acknowledged or returned. Entry into this Contest constitutes entrant’s
irrevocable and perpetual permission and consent, without further compensation or attribution,
to use, reproduce, modify, create derivative works from, print, publish, transmit, distribute, sell,
perform, adapt, enhance, and display such Entry for any purpose, including but not limited
to editorial, advertising, trade, commercial, and publicity purposes by the Sponsor, and/or
others authorized by the Sponsor, in any and all media now in existence or hereinafter created,
throughout the world, for the duration of the copyright in the Entry. The Sponsor, and/or others
authorized by Sponsor shall have the right to edit, adapt, and modify the Entry.

8. Consent and Indemnification. Entrants are solely responsible for their own actions and agree
to defend, indemnify and hold harmless the Sponsor, the Challenge Provider, their parents,
subsidiaries, divisions and related companies and the officers, directors, employees, agents,
successors, assigns and licensees from any liability for losses, damages or injuries arising in
connection with their participation in the Contest or the award of a prize.

9. Disclaimers. (i) Entries that are lost, received after the Entry Period, misdirected, incorrect,
garbled, or incompletely received, for any reason, including by reason of hardware, software,
browser, or network failure, malfunction, congestion, or incompatibility at the Sponsor’s servers or
elsewhere, will not be eligible for consideration in the Contest. Entries will be deemed submitted
by the authorized account holder of the e-mail address submitted at the time of entry. “Authorized
account holder” is defined as the natural person who is assigned to an e-mail address by an
Internet Access Provider, online service provider, or other organization (e.g., business,
educational institute) that is responsible for assigning e-mail addresses for the domain associated
with the submitted e-mail address. (ii) the Sponsor, in its sole discretion, reserves the right to
disqualify any person that it determines has tampered with the entry process, the integrity of the
voting process, or the operation of the Sponsor’s web site. Use of bots or other automated
process to enter Contests is prohibited and may result in disqualification at the sole discretion of
the Sponsor. (iii) the Sponsor further reserves the right to cancel, terminate or modify the Contest
if it is not capable of completion as planned, including by reason of infection by computer virus,
bugs, tampering, unauthorized intervention, force majeure or technical failures of any sort. (iv) the
Sponsor is not responsible for errors in the administration or fulfillment of this Contest, including
without limitation mechanical, human, printing, distribution or production errors, and may modify or
cancel this Contest based upon such error at its sole discretion without liability. (v) THE
SPONSOR AND CHALLENGE PROVIDER MAKE NO WARRANTIES, REPRESENTATIONS OR
GUARANTEES, EXPRESS OR IMPLIED, IN FACT OR IN LAW, AS REGARDS THIS CONTEST
OR THE MERCHANTABILITY, QUALITY OR FITNESS FOR A PARTICULAR PURPOSE
REGARDING ANY PRIZE OR ANY COMPONENT OF ANY PRIZE. (vi) CAUTION: ANY
ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE THE SPONSOR’S WEB SITE OR
UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF
CRIMINAL AND/OR CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, THE
SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING
WITHOUT LIMITATION ATTORNEYS’ FEES) FROM ANY SUCH ENTRANT TO THE FULLEST
EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

10. Miscellaneous. This Contest is subject to all applicable federal, state, and local laws and
regulations and is not available to those residing in jurisdictions where such contests are
prohibited. Issues concerning the construction, validity, interpretation and enforceability of
these Official Rules shall be governed by the laws of the State of California. All disputes arising
out of or connected with this Contest will be resolved individually, and without resort to class
action, exclusively by binding arbitration under the auspices of JAMS (Judicial Arbitration and
Medication Service) in Santa Clara, California. These Official Rules will bind all contestants, and
their respective heirs, representatives, successors and permitted assigns. These Official Rules

supersede any prior oral or written agreements relating to rules or procedures for the Contest.
These Official Rules may be changed at any time, but only by the Sponsor and only by posting
new rules on the Sponsor’s web site. These Official Rules will not be construed to impose upon
the Sponsor or the Challenge Provider any obligations for any losses, debts or other obligations
incurred by any Contest participant.

11. Sponsor. This Contest is sponsored by Polyvore, Inc., with its principal place of business at
100 View Street Suite 204, Mountain View, CA 94041.