Official Rules and Regulations

Official Rules and Regulations

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS
CONTEST. BY ENTERING THIS CONTEST, ENTRANTS ACCEPT AND AGREE TO BE BOUND
BY THESE OFFICIAL RULES.

1. Eligibility. This Nordstrom Designer Challenge (“Contest”) is open to registered users of Polyvore who
are legal residents of 50 U.S. or D.C., 18 years of age or older. Officers, directors, and employees of
Polyvore, Inc (the “Sponsor”), Nordstrom, (the “Prize Provider”), and any other party having responsibility
for the development or administration of this Contest, and the immediate family members (i.e., parents,
children, siblings, spouse) of the foregoing, are prohibited from entering the Contest. Any violation of the
Official Rules may result in disqualification. The Sponsor has no obligation to notify violators of their
disqualification.

2. Entry Period. Contest begins March 10, 201a at 9:00am PST and ends March 20, 2011 at 11:59pm PST(the “Entry Period”). All entries
must be received during the Entry Period.

3. How to Enter the Contest. Entrants visit the Sponsor’s website at http://www.polyvore.com to create an
outfit or collage (hereafter referred to as a “Set”) using the tools provided on the website. Entrants follow
instructions posted on the website to submit Sets for the Contest during the Entry Period. Each Set must
contain only Nordstrom products from Prize Provider (each such Set is hereafter referred to as an “Entry”).
Entrants may submit an unlimited number of Entries. Entrants represent and warrant that their Entries are
the original works of such entrant, have not been copied from others, and do not violate the rights of any
other person or entity. All entrant information, including e-mail addresses, is subject to the respective
Privacy Policy of the Sponsor.

4. Winner Selection & Notification. Winners will be selected by the Prize Provider with input from the
Polyvore Community team. Winning entries will be judged based on creativity, positive representation of
brand message, composition and style savvy. The winners will be announced on Polyvore contest page on
or about March 30, 2011 (the “Decision Deadline”). The Sponsor will also attempt to contact each winner
by email (“Selection Notification”) within 14 days of the Decision Deadline at the email address provided
in the entrant information. Recipients of Selection Notifications must respond to the Selection Notification
within seven (7) days from the date the Selection Notification has been sent. If a winner does not respond
within that time, the winner forfeits all rights to the prize and an alternate winner may be selected. Winners
must meet the eligibility requirements for the Contest as described above. The Sponsor will determine
whether each winner meets those requirements only for those winners who have responded to the Selection
Notification within the time allowed. Winners who do not meet the eligibility requirements for the Contest
will be disqualified and alternate winners may be selected. All decisions of the judges regarding this
Contest are final and binding in all respects. Contest is void where prohibited.

5. Prizes. The first place winner will receive $1000 Visa gift cards and five runner-ups will be featured on the Nordstrom Facebook fanpage.
Except as required by applicable law, the gift cards will not be redeemable for cash. No substitution of prizes is permitted except by Sponsor and Prize
Provider.

6. Taxes. All federal, state and/or local income and other taxes, related to the acceptance and/or use of the
prize, if any, are a winner’s sole responsibility. Neither the Sponsor nor the Prize Provider shall have any
obligation to pay any taxes related to awarding the prizes.

7. Ownership and License. Ownership of Entries/Use of Content. All entry materials (including Entries)
become the property of the Sponsor and will not be acknowledged or returned. Entry into this Contest
constitutes entrant’s irrevocable and perpetual permission and consent, without further compensation or
attribution, for the Contest Entities, to use, reproduce, modify, create derivative works from, print, publish,
transmit, distribute, sell, perform, adapt, enhance, and display such Entry for any purpose, including, but not
limited to, editorial, advertising, trade, commercial, and publicity purposes by the Sponsor and Prize
Provider, and/or others authorized by the Sponsor, in any and all media now in existence or hereinafter
created, throughout the world, for the duration of the copyright in the Entry. The Sponsor, Prize Provider,
and/or others authorized by Sponsor or Prize Provider shall have the right to edit, adapt and modify the
Entry. Subject to applicable law, winner irrevocably grants Sponsor and Prize Provider and its licensees,

and its and their successors, assigns and sublicensees the right and permission to use their name, voice,
likeness and/or biographical material for advertising, promotional and/or publicity purposes in connection
with the Contest, in all forms of media and by all manners (now and hereafter known), and on and in
connection with related products, services, advertising and promotional materials (now known or hereafter
developed), worldwide, in perpetuity, without any obligation, notice or consideration except for the
awarding of the prize to the winner. Entrants agree not to issue any publicity concerning Sponsor or Prize
Provider. Entrants are granted a non-exclusive, revocable, limited license to use the content provided on the
Website, including, without limitation, content relating to the Picture, only in connection with submission to
the Contest. Any other use of such content is prohibited and may be grounds for disqualification and/or
legal action for infringement.

8. Consent and Indemnification. Entrants are solely responsible for their own actions and agree to defend,
indemnify and hold harmless the Sponsor, the Prize Provider, their parents, subsidiaries, divisions and
related companies and the officers, directors, employees, agents, successors, assigns and licensees from any
liability for losses, damages or injuries arising in connection with their participation in the Contest or the
award of a prize.

9. Disclaimers. (i) Entries that are lost, received after the Entry Period, misdirected, incorrect, garbled, or
incompletely received, for any reason, including by reason of hardware, software, browser, or network
failure, malfunction, congestion, or incompatibility at the Sponsor’s servers or elsewhere, will not be
eligible for consideration in the Contest. Entries will be deemed submitted by the authorized account holder
of the e-mail address submitted at the time of entry. “Authorized account holder” is defined as the natural
person who is assigned to an e-mail address by an Internet Access Provider, online service provider, or
other organization (e.g., business, educational institute) that is responsible for assigning e-mail addresses for
the domain associated with the submitted e-mail address. (ii) the Sponsor, in its sole discretion, reserves the
right to disqualify any person that it determines has tampered with the entry process, the integrity of the
voting process, or the operation of the Sponsor’s web site. Use of bots or other automated process to enter
Contests is prohibited and may result in disqualification at the sole discretion of the Sponsor. (iii) the
Sponsor further reserves the right to cancel, terminate or modify the Contest if it is not capable of
completion as planned, including by reason of infection by computer virus, bugs, tampering, unauthorized
intervention, force majeure or technical failures of any sort. (iv) the Sponsor is not responsible for errors in
the administration or fulfillment of this Contest, including without limitation mechanical, human, printing,
distribution or production errors, and may modify or cancel this Contest based upon such error at its sole
discretion without liability. (v) THE SPONSOR AND PRIZE PROVIDER MAKE NO WARRANTIES,
REPRESENTATIONS OR GUARANTEES, EXPRESS OR IMPLIED, IN FACT OR IN LAW, AS
REGARDS THIS CONTEST OR THE MERCHANTABILITY, QUALITY OR FITNESS FOR A
PARTICULAR PURPOSE REGARDING ANY PRIZE OR ANY COMPONENT OF ANY PRIZE. (vi)
CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE THE SPONSOR’S
WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A
VIOLATION OF CRIMINAL AND/OR CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE
MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES
(INCLUDING WITHOUT LIMITATION ATTORNEYS’ FEES) FROM ANY SUCH ENTRANT TO
THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

10. Miscellaneous. This Contest is subject to all applicable federal, state, and local laws and regulations and
is not available to those residing in jurisdictions where such contests are prohibited. Issues concerning the
construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws
of the State of California. All disputes arising out of or connected with this Contest will be resolved
individually, and without resort to class action, exclusively by binding arbitration under the auspices of
JAMS (Judicial Arbitration and Medication Service) in Santa Clara, California. These Official Rules will
bind all contestants, and their respective heirs, representatives, successors and permitted assigns. These
Official Rules supersede any prior oral or written agreements relating to rules or procedures for the Contest.
These Official Rules may be changed at any time, but only by the Sponsor and only by posting new rules on
the the Sponsor’s web site. These Official Rules will not be construed to impose upon the Sponsor or the
Prize Provider any obligations for any losses, debts or other obligations incurred by any Contest participant.

11. Sponsor. This Contest is sponsored by Polyvore, Inc., with its principal place of business at 100 View
Street Suite 200, Mountain View, CA 94041.