New Wave Fragrances worked with Lubov Azria, chief creative of the fashion, to highlight the traits that best represent the brand and translate those qualities into unique fragrance notes. The BCBG MAX AZRIA fragrance opens with an intriguing mix of wild strawberry, black cherry and kir royale. The primary base note is comprised of jasmine, lily of the valley, violet and rose, offering a subtle floral effect. The fragrance is completed with musk, orris and creamy sandalwood that deepen during the drydown. The result is a sensual, sophisticated fragrance that lingers on the skin and continues to engage the senses hours after its first applied. With critically acclaimed collections that also include Herve Leger, a strong worldwide presence, BCBG MAX AZRIA has evolved into one of the hottest names in the fashion industry today.