What it is: A fun and flattering lipstick enriched with shea, mango butter, and vitamin E. What it does: Hydra-smooth lip color is enriched with shea, mango butter, and vitamin E for lips that look supple and hydrated. It glides on smoothly with a double-slanted tip that’s custom designed to define and fill for an irresistibly smooth finish. This collection was specially created to bring you the ten most universally flattering shades. They’re easy to pick and even easier to wear. Available in three levels of coverage: sheer, medium, and medium-full. What else you need to know: Tip: Keep color on your lips, not on your teeth by closing your lips around your finger, and then drawing your finger out to remove the excess.