Vibrant, beautiful colour is just the beginning. Elizabeth Arden introduces Beautiful Color Eye Shadows in fresh new shades that are vitamin-enriched and infused with ingredients that smooth, brighten, and lift the look of eyes. Now available in a choice of 20 singles and 7 duos. Beautiful Color and Application: The buildable shades provide strong colour saturation and outstanding wear. The smooth texture of the luxurious new formula is crease-proof, allowing for a multi-finish application that smoothes, brightens and lifts the look of eyes. Beautiful Ingredients: The new shadows offer skincare benefits that address both immediate and long term concerns. They help improve the appearance of signs of ageing in the eye area while protecting skin from future environmental skin stressors. Key ingredients include: Retinyl Linoleate: This gentle but effective Vitamin A derivative helps minimize the look of fine lines and wrinkles, and supports skin"s own natural collagen production. Vitamins C and E: These antioxidants neutralize free radicals, greatly reducing their destructive power on skin cells in the delicate eye area. Advanced Pigment Technology: Although pigments begin with a dry texture, this unique technology coats each particle with a blend of silky silicone, Retinyl Linoleate and antioxidants to give then a luxurious, smooth feel. Then, the particles are put through a process that makes them smaller and spread out, so they become surrounded by even more silicone and vitamins. As the particles spread out, they create a fine layer that floats on top of the eye lid instead of getting into fine lines. 2.15g.