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Freda
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  • FREDA Stand-collar velvet dress
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    FREDA Stand-collar velvet dress
    The new season sees the 1960s back in full swing and Freda's navy velvet dress is the perfect jumping off point. Cut to the era's unmistakable A-line silhouette and finished with a stand collar all this zippy number needs is bare legs and a pair of chunky brogues to bring it firmly up to date.
  • FREDA Long-sleeved lace dress
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    FREDA Long-sleeved lace dress
    There's a 1920s charm to Freda's long-sleeved evening dress. Light-as-air nude and black sheer lace is complemented by a mesh lining and scalloped eyelash trims introduce a delicacy to the neckline and hem. It's eternally elegant and will make a lasting impression in your wardrobe. Style simply with a black mini clutch and pumps.
  • FREDA Bandeau silk mini dress
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    FREDA Bandeau silk mini dress
    Freda demonstrates the power of the understatement with this nude-pink silk bandeau dress. It's fully boned inside for a flattering fit and cut to the perfect mid-thigh length. Wear it as a backdrop to statement accessories or go contemporary-cool with tonal greys and nudes.
  • FREDA Sleeveless babydoll dress
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    FREDA Sleeveless babydoll dress
    This sleeveless dress from Freda is just the thing for the new season - it's versatile enough to be taken from desk to dinner to cocktail party. It's made from a nude-pink blend and is slightly pleated from the waist for a feminine flattering finish. Accessories in pale grey will complement it beautifully.
  • FREDA Haifa stretch-cotton dress
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    FREDA Haifa stretch-cotton dress
    The Haifa dress signals a new direction for Freda - one that focuses on structure and shape. It's crafted from pomegranate-red stretch cotton with cleverly-placed panels that hug and contour the body. Team it with colour-block heels to energise your work-to-weekend wardrobe.
  • FREDA Draped-front satin dress
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    FREDA Draped-front satin dress
    This season's sugary shades put a softer spin on evening dressing as Freda's draped-front satin dress so artfully demonstrates. The silhouette is demure and elegant with a round neck long sleeves and a defining black waist belt. Highlight this detail with a jet-black clutch and pumps.
  • FREDA Haifa stretch-cotton dress
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    FREDA Haifa stretch-cotton dress
    The Haifa dress from Freda is cut from panels of stretch-cotton each cleverly placed to shape the silhouette. The capped sleeves and knee-length skirt provide the perfect amount of coverage to take you from desk to dinner - just add an understated clutch.
  • FREDA Abeline jersey dress
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    FREDA Abeline jersey dress
    Crafted from an irresistibly soft silk-blend fabric Freda's Abeline jersey dress is a beautifully understated style. Move seamlessly from day-to-evening by adding vibrant statement heels.
  • FREDA Ruched stretch cotton-blend dress
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    FREDA Ruched stretch cotton-blend dress
    Freda's striking round-neck dress balances a strong shade of magenta with a flattering pencil silhouette. The stretch cotton-blend fabric fits to the form adeptly offering a little coverage at the upper arms and ruching across the tummy and hips. Finish with point-toe pumps and see how it becomes a mainstay in your portfolio.
  • FREDA Emilia broderie-anglaise dress
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    FREDA Emilia broderie-anglaise dress
    Nothing says spring like optic-white separates. This Emilia dress from Freda is the freshest way to work it into your capsule collection and cut from the label's best-selling broderie anglaise. It's the perfect summer occasion dress just add an ice-cool metallic clutch.
  • FREDA Draped-front satin dress
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    FREDA Draped-front satin dress
    Freda's black satin dress will make a sophisticated addition to your evening wardrobe. Designed with artful front draping that's cinched flatteringly at the waist it's elegant wearable and utterly timeless. Style it with all-black accessories or amp it up and opt for colour-pop pieces.
  • FREDA V-neck silk and wool tunic dress
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    FREDA V-neck silk and wool tunic dress
    The tunic is one of the season's essential silhouettes doing double duty as both dress and long-line top. This marl-grey wool-silk version from Freda is the perfect fuss-free example with a loose boxy cut and deep V-neck. Wear it now with bare shoulders and legs layering over a button-down shirt and culottes come autumn.
  • FREDA Bailey jacquard panel dress
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    FREDA Bailey jacquard panel dress
    Fusing the sophisticated with the exotic this Bailey dress from Freda is spliced with a charcoal-grey leopard-print. Impeccably tailored and cut to sit just above the knee it's perfect for in and out of the office. Keep it classic with simple pumps and an oversized clutch.
  • FREDA Edith broderie-anglaise dress
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    FREDA Edith broderie-anglaise dress
    This Edith broderie anglaise dress from Freda is a modern way to wear spring whites. All-over cube cut-outs give the simple short-sleeved silhouette a graphic slant. Wear yours with wedge sandals in the day adding a touch of fine jewellery to complete the look.
  • FREDA Bailey jacquard panel dress
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    FREDA Bailey jacquard panel dress
    Tailored to shape the silhouette this Bailey dress from Freda will make a chic addition to your capsule wardrobe. A beige silk leopard-print panel nicely breaks up the neutral hue. Complete the look with statement heels and simple jewellery.
    The End