Automatically fashionable. As coveted as an It-bag. As precious as a gem. As glamorous as stilettos. Rouge Automatique is the moisturizing and long-lasting "it lipstick." It combines the radiance of a crystal pigment, the luminosity of colors and a fine, sensual texture. It glides over the lips like a second skin. Smoothed, moisturized lips are adorned with pure, luminous and deliciously sheer colors. Inspired by the legendary Rouge Automatique from 1936, it is nestled in a jewel case, a golden sheath that closes with one flick.