Guerlain Rouge Automatique lipstick. Application: Apply directly to the lips daily or, for a more sophisticated look, apply using a brush after outlining the lip contour with the Guerlain Lip Liner. Automatically fashionable. As coveted as an It-bag. As precious as a gem. As glamorous as stilettos. Rouge Automatique is the moisturising and long-lasting "It-Lipstick". It combines the radiance of a crystal pigment, the luminosity of colours and a fine, sensual texture. It glides over the lips like a second skin. Smoothed, moisturised lips are adorned with pure, luminous and deliciously sheer colours. Inspired by the legendary Rouge Automatique from 1936, it is nestled in a jewel case, a golden sheath that closes with one flick.