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It Cosmetics
  • It Cosmetics
  • It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer, Black 0.11 oz (3.5 ml)
    beauty.com
    It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer, Black 0.11 oz (3.5 ml)
    A true game changer in mascara and eyeliner technology! It's your eyeliner, black mascara primer and mascara in one! Unlike most other mascara brushes that are larger and leave the first 1/3 of your lash roots bare, this ultra-skinny wand gets to the root of your lashes for ultimate length, volume, and the look of a full lash line. The wand also allows the primer's conditioning agents to nourish lashes at the roots giving your lashes the most effective dosage of lash-enhancement and protection ever! If you have sparse or missing lashes, the Tightline™ brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including Peptides, Collagen, Proteins, Biotin, Nettle Extract, Green Tea, Jojoba, and Vitamins all the way down to the root of your lashes. Paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.
  • It Cosmetics No-Tug Waterproof Gel Eyeliner, Navy 0.01 oz
    beauty.com
    It Cosmetics No-Tug Waterproof Gel Eyeliner, Navy 0.01 oz
    Why did you create this product? We wanted to create a truly innovative, long-wearing, waterproof eyeliner that makes your eyes look younger instead of older! Our eyes are the windows to the soul, and what better way to enhance whatever eye color, or shape you have been blessed with than applying a touch of rich pigmented liner? The problem we encountered was that in order to achieve rich, luxe color, most eyeliners pulled and tugged at the gentle skin of your lids. We wanted to create a truly good for you formula, that would never pull or tug on your lids-the results, our brand new, Automatic No-Tug® Waterproof Gel Eyeliners! What is it: Utilizing cutting-edge anti-aging no-tug technology, these new Automatic No-Tug® Waterproof Gel Eyeliners glide on saturated, rich color without tugging on your delicate eyelids! Developed with plastic surgeons, these innovative yet easy-to-use eyeliners do the work for you, plus they're infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. Plus they are clinically proven waterproof even after 12 hours of wear! Who is it for: Anyone who wants liner that lasts! Anyone who wants rich, luxe long-lasting, waterproof eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids, plus 12 hours of clinically proven wear! Anyone who wants a liner that can be used on both the inner and outer rims as well as the lash line. Why is it different: Utilizing cutting-edge technology these new No-Tug® Waterproof Automatic Gel Eyeliners glide on saturated rich color without tugging on your delicate eyelids. Clinically proven waterproof even after 12 hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. With these eyeliners you can easily apply rich pigment to your lids without tugging or pulling at the gentle skin of your eye area! This new formula is packed with good for you ingredients including Green Tea, Jojoba, Pomegranate, Aloe, Chamomile, Avocado oil and Cherry oil just to name a few! Paraben-Free, Fragrance-Free, Sulfate-Free. Shades Duos: Black (Rich Matte Black) & Brown (Rich Chocolate Brown) Navy (Rich Midnight Blue) & Slate (Rich Gray) Plum (Deep Purple) & Copper (Rich Amber) How do I use it: Gently and effortlessly glide on No-Tug® Automatic Waterproof Gel Eyeliners to your upper and lower lash line or inner rims to define your eyes with beautiful definition that lasts all day! For the look of a full lash line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.
  • It Cosmetics No-Tug Waterproof Gel Eyeliner, Slate 0.01 oz
    beauty.com
    It Cosmetics No-Tug Waterproof Gel Eyeliner, Slate 0.01 oz
    Why did you create this product? We wanted to create a truly innovative, long-wearing, waterproof eyeliner that makes your eyes look younger instead of older! Our eyes are the windows to the soul, and what better way to enhance whatever eye color, or shape you have been blessed with than applying a touch of rich pigmented liner? The problem we encountered was that in order to achieve rich, luxe color, most eyeliners pulled and tugged at the gentle skin of your lids. We wanted to create a truly good for you formula, that would never pull or tug on your lids-the results, our brand new, Automatic No-Tug® Waterproof Gel Eyeliners! What is it: Utilizing cutting-edge anti-aging no-tug technology, these new Automatic No-Tug® Waterproof Gel Eyeliners glide on saturated, rich color without tugging on your delicate eyelids! Developed with plastic surgeons, these innovative yet easy-to-use eyeliners do the work for you, plus they're infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. Plus they are clinically proven waterproof even after 12 hours of wear! Who is it for: Anyone who wants liner that lasts! Anyone who wants rich, luxe long-lasting, waterproof eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids, plus 12 hours of clinically proven wear! Anyone who wants a liner that can be used on both the inner and outer rims as well as the lash line. Why is it different: Utilizing cutting-edge technology these new No-Tug® Waterproof Automatic Gel Eyeliners glide on saturated rich color without tugging on your delicate eyelids. Clinically proven waterproof even after 12 hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. With these eyeliners you can easily apply rich pigment to your lids without tugging or pulling at the gentle skin of your eye area! This new formula is packed with good for you ingredients including Green Tea, Jojoba, Pomegranate, Aloe, Chamomile, Avocado oil and Cherry oil just to name a few! Paraben-Free, Fragrance-Free, Sulfate-Free. Shades Duos: Black (Rich Matte Black) & Brown (Rich Chocolate Brown) Navy (Rich Midnight Blue) & Slate (Rich Gray) Plum (Deep Purple) & Copper (Rich Amber) How do I use it: Gently and effortlessly glide on No-Tug® Automatic Waterproof Gel Eyeliners to your upper and lower lash line or inner rims to define your eyes with beautiful definition that lasts all day! For the look of a full lash line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.
  • It Cosmetics No-Tug Waterproof Gel Eyeliner, Black 0.01 oz
    beauty.com
    It Cosmetics No-Tug Waterproof Gel Eyeliner, Black 0.01 oz
    Why did you create this product? We wanted to create a truly innovative, long-wearing, waterproof eyeliner that makes your eyes look younger instead of older! Our eyes are the windows to the soul, and what better way to enhance whatever eye color, or shape you have been blessed with than applying a touch of rich pigmented liner? The problem we encountered was that in order to achieve rich, luxe color, most eyeliners pulled and tugged at the gentle skin of your lids. We wanted to create a truly good for you formula, that would never pull or tug on your lids-the results, our brand new, Automatic No-Tug® Waterproof Gel Eyeliners! What is it: Utilizing cutting-edge anti-aging no-tug technology, these new Automatic No-Tug® Waterproof Gel Eyeliners glide on saturated, rich color without tugging on your delicate eyelids! Developed with plastic surgeons, these innovative yet easy-to-use eyeliners do the work for you, plus they're infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. Plus they are clinically proven waterproof even after 12 hours of wear! Who is it for: Anyone who wants liner that lasts! Anyone who wants rich, luxe long-lasting, waterproof eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids, plus 12 hours of clinically proven wear! Anyone who wants a liner that can be used on both the inner and outer rims as well as the lash line. Why is it different: Utilizing cutting-edge technology these new No-Tug® Waterproof Automatic Gel Eyeliners glide on saturated rich color without tugging on your delicate eyelids. Clinically proven waterproof even after 12 hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. With these eyeliners you can easily apply rich pigment to your lids without tugging or pulling at the gentle skin of your eye area! This new formula is packed with good for you ingredients including Green Tea, Jojoba, Pomegranate, Aloe, Chamomile, Avocado oil and Cherry oil just to name a few! Paraben-Free, Fragrance-Free, Sulfate-Free. Shades Duos: Black (Rich Matte Black) & Brown (Rich Chocolate Brown) Navy (Rich Midnight Blue) & Slate (Rich Gray) Plum (Deep Purple) & Copper (Rich Amber) How do I use it: Gently and effortlessly glide on No-Tug® Automatic Waterproof Gel Eyeliners to your upper and lower lash line or inner rims to define your eyes with beautiful definition that lasts all day! For the look of a full lash line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.
  • It Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette 1 ea
    beauty.com
    It Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette 1 ea
    What is it: Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette contains 14 luxe, antiaging, silk-infused eye shadows that are all matte, but can transform into pearl shades with the tap of a brush, thanks to the Transforming Pearl shade. This beauty must-have includes all the universally flattering shades you need to take you from day to night, no matter what the occasion. Developed with plastic surgeons, these shadows are formulated with lid-loving ingredients, including peptides, collagen, silk, and antioxidants! Who is it for: Anyone who wants naturally pretty, long-wear, antiaging eye shadows that are flattering and truly beautiful. Anyone who wants an all-inclusive palette to achieve any and all looks, whether matte or pearl, with shadows or liners. Anyone who wants a naturally pretty look using skin-loving ingredients and wants airbrushed eye shadow application without tugging on the eyelid area. Why is it different: These shadows instantly diffuse the look of lines and wrinkles on eyes and lids. Lush matte pigment glides over lids to create the perfect eye look. Because these shades are antiaging, they contain ultra-hydrating ingredients, including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. These colors contain everything you would want in a shadow and none of the ingredients you don't! Specially designed, the No-Tug Heavenly Luxe Dual Shadow Brush means no tugging or pulling on delicate eyelid skin.
  • It Cosmetics No-Tug Waterproof Gel Eyeliner, Black-Brown 0.01 oz
    beauty.com
    It Cosmetics No-Tug Waterproof Gel Eyeliner, Black-Brown 0.01 oz
    Why did you create this product? We wanted to create a truly innovative, long-wearing, waterproof eyeliner that makes your eyes look younger instead of older! Our eyes are the windows to the soul, and what better way to enhance whatever eye color, or shape you have been blessed with than applying a touch of rich pigmented liner? The problem we encountered was that in order to achieve rich, luxe color, most eyeliners pulled and tugged at the gentle skin of your lids. We wanted to create a truly good for you formula, that would never pull or tug on your lids-the results, our brand new, Automatic No-Tug® Waterproof Gel Eyeliners! What is it: Utilizing cutting-edge anti-aging no-tug technology, these new Automatic No-Tug® Waterproof Gel Eyeliners glide on saturated, rich color without tugging on your delicate eyelids! Developed with plastic surgeons, these innovative yet easy-to-use eyeliners do the work for you, plus they're infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. Plus they are clinically proven waterproof even after 12 hours of wear! Who is it for: Anyone who wants liner that lasts! Anyone who wants rich, luxe long-lasting, waterproof eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids, plus 12 hours of clinically proven wear! Anyone who wants a liner that can be used on both the inner and outer rims as well as the lash line. Why is it different: Utilizing cutting-edge technology these new No-Tug® Waterproof Automatic Gel Eyeliners glide on saturated rich color without tugging on your delicate eyelids. Clinically proven waterproof even after 12 hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. With these eyeliners you can easily apply rich pigment to your lids without tugging or pulling at the gentle skin of your eye area! This new formula is packed with good for you ingredients including Green Tea, Jojoba, Pomegranate, Aloe, Chamomile, Avocado oil and Cherry oil just to name a few! Paraben-Free, Fragrance-Free, Sulfate-Free. Shades Duos: Black (Rich Matte Black) & Brown (Rich Chocolate Brown) Navy (Rich Midnight Blue) & Slate (Rich Gray) Plum (Deep Purple) & Copper (Rich Amber) How do I use it: Gently and effortlessly glide on No-Tug® Automatic Waterproof Gel Eyeliners to your upper and lower lash line or inner rims to define your eyes with beautiful definition that lasts all day! For the look of a full lash line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.
  • It Cosmetics No-Tug Waterproof Gel Eyeliner, Lucky Jade 0.01 oz
    beauty.com
    It Cosmetics No-Tug Waterproof Gel Eyeliner, Lucky Jade 0.01 oz
    Why did you create this product? We wanted to create a truly innovative, long-wearing, waterproof eyeliner that makes your eyes look younger instead of older! Our eyes are the windows to the soul, and what better way to enhance whatever eye color, or shape you have been blessed with than applying a touch of rich pigmented liner? The problem we encountered was that in order to achieve rich, luxe color, most eyeliners pulled and tugged at the gentle skin of your lids. We wanted to create a truly good for you formula, that would never pull or tug on your lids-the results, our brand new, Automatic No-Tug® Waterproof Gel Eyeliners! What is it: Utilizing cutting-edge anti-aging no-tug technology, these new Automatic No-Tug® Waterproof Gel Eyeliners glide on saturated, rich color without tugging on your delicate eyelids! Developed with plastic surgeons, these innovative yet easy-to-use eyeliners do the work for you, plus they're infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. Plus they are clinically proven waterproof even after 12 hours of wear! Who is it for: Anyone who wants liner that lasts! Anyone who wants rich, luxe long-lasting, waterproof eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids, plus 12 hours of clinically proven wear! Anyone who wants a liner that can be used on both the inner and outer rims as well as the lash line. Why is it different: Utilizing cutting-edge technology these new No-Tug® Waterproof Automatic Gel Eyeliners glide on saturated rich color without tugging on your delicate eyelids. Clinically proven waterproof even after 12 hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. With these eyeliners you can easily apply rich pigment to your lids without tugging or pulling at the gentle skin of your eye area! This new formula is packed with good for you ingredients including Green Tea, Jojoba, Pomegranate, Aloe, Chamomile, Avocado oil and Cherry oil just to name a few! Paraben-Free, Fragrance-Free, Sulfate-Free. Shades Duos: Black (Rich Matte Black) & Brown (Rich Chocolate Brown) Navy (Rich Midnight Blue) & Slate (Rich Gray) Plum (Deep Purple) & Copper (Rich Amber) How do I use it: Gently and effortlessly glide on No-Tug® Automatic Waterproof Gel Eyeliners to your upper and lower lash line or inner rims to define your eyes with beautiful definition that lasts all day! For the look of a full lash line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.
  • It Cosmetics Brow Power Waterproof Perfector, Dark Brown 0.01 oz
    beauty.com
    It Cosmetics Brow Power Waterproof Perfector, Dark Brown 0.01 oz
    Clinically Proven 5-in-1 Powder Gel Pencil! Developed with Plastic Surgeons, Brow Power® Perfector takes the place of five products; your waterproof brow pencil, brow fill-in powder, taming brow gel, brow enhancing treatment conditioner and brow brush all housed in one super easy-to-use automatic pencil. These glide on effortlessly in seconds, covers gray and look like real hair! Plus you have after about two minutes of play time, then your brows are set, for beautiful brows that won’t smudge or budge. This 12 hour waterproof formula is infused with cutting-edge brow-loving and enhancing ingredients including Biotin, Lecithin, Saw Palmetto, Natle Leaf, Horsetail Flower Extract, Green Tea, Grapeseed Extract and Anti-Oxidants. Paraben-free, fragrance-free, sulfate-free, cruelty free.
  • It Cosmetics No-Tug Waterproof Gel Eyeliner, Plum 0.01 oz
    beauty.com
    It Cosmetics No-Tug Waterproof Gel Eyeliner, Plum 0.01 oz
    Why did you create this product? We wanted to create a truly innovative, long-wearing, waterproof eyeliner that makes your eyes look younger instead of older! Our eyes are the windows to the soul, and what better way to enhance whatever eye color, or shape you have been blessed with than applying a touch of rich pigmented liner? The problem we encountered was that in order to achieve rich, luxe color, most eyeliners pulled and tugged at the gentle skin of your lids. We wanted to create a truly good for you formula, that would never pull or tug on your lids-the results, our brand new, Automatic No-Tug® Waterproof Gel Eyeliners! What is it: Utilizing cutting-edge anti-aging no-tug technology, these new Automatic No-Tug® Waterproof Gel Eyeliners glide on saturated, rich color without tugging on your delicate eyelids! Developed with plastic surgeons, these innovative yet easy-to-use eyeliners do the work for you, plus they're infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. Plus they are clinically proven waterproof even after 12 hours of wear! Who is it for: Anyone who wants liner that lasts! Anyone who wants rich, luxe long-lasting, waterproof eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids, plus 12 hours of clinically proven wear! Anyone who wants a liner that can be used on both the inner and outer rims as well as the lash line. Why is it different: Utilizing cutting-edge technology these new No-Tug® Waterproof Automatic Gel Eyeliners glide on saturated rich color without tugging on your delicate eyelids. Clinically proven waterproof even after 12 hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. With these eyeliners you can easily apply rich pigment to your lids without tugging or pulling at the gentle skin of your eye area! This new formula is packed with good for you ingredients including Green Tea, Jojoba, Pomegranate, Aloe, Chamomile, Avocado oil and Cherry oil just to name a few! Paraben-Free, Fragrance-Free, Sulfate-Free. Shades Duos: Black (Rich Matte Black) & Brown (Rich Chocolate Brown) Navy (Rich Midnight Blue) & Slate (Rich Gray) Plum (Deep Purple) & Copper (Rich Amber) How do I use it: Gently and effortlessly glide on No-Tug® Automatic Waterproof Gel Eyeliners to your upper and lower lash line or inner rims to define your eyes with beautiful definition that lasts all day! For the look of a full lash line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.
  • It Cosmetics No-Tug Waterproof Gel Eyeliner, Copper 0.01 oz
    beauty.com
    It Cosmetics No-Tug Waterproof Gel Eyeliner, Copper 0.01 oz
    Why did you create this product? We wanted to create a truly innovative, long-wearing, waterproof eyeliner that makes your eyes look younger instead of older! Our eyes are the windows to the soul, and what better way to enhance whatever eye color, or shape you have been blessed with than applying a touch of rich pigmented liner? The problem we encountered was that in order to achieve rich, luxe color, most eyeliners pulled and tugged at the gentle skin of your lids. We wanted to create a truly good for you formula, that would never pull or tug on your lids-the results, our brand new, Automatic No-Tug® Waterproof Gel Eyeliners! What is it: Utilizing cutting-edge anti-aging no-tug technology, these new Automatic No-Tug® Waterproof Gel Eyeliners glide on saturated, rich color without tugging on your delicate eyelids! Developed with plastic surgeons, these innovative yet easy-to-use eyeliners do the work for you, plus they're infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. Plus they are clinically proven waterproof even after 12 hours of wear! Who is it for: Anyone who wants liner that lasts! Anyone who wants rich, luxe long-lasting, waterproof eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids, plus 12 hours of clinically proven wear! Anyone who wants a liner that can be used on both the inner and outer rims as well as the lash line. Why is it different: Utilizing cutting-edge technology these new No-Tug® Waterproof Automatic Gel Eyeliners glide on saturated rich color without tugging on your delicate eyelids. Clinically proven waterproof even after 12 hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. With these eyeliners you can easily apply rich pigment to your lids without tugging or pulling at the gentle skin of your eye area! This new formula is packed with good for you ingredients including Green Tea, Jojoba, Pomegranate, Aloe, Chamomile, Avocado oil and Cherry oil just to name a few! Paraben-Free, Fragrance-Free, Sulfate-Free. Shades Duos: Black (Rich Matte Black) & Brown (Rich Chocolate Brown) Navy (Rich Midnight Blue) & Slate (Rich Gray) Plum (Deep Purple) & Copper (Rich Amber) How do I use it: Gently and effortlessly glide on No-Tug® Automatic Waterproof Gel Eyeliners to your upper and lower lash line or inner rims to define your eyes with beautiful definition that lasts all day! For the look of a full lash line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.
  • It Cosmetics No-Tug Waterproof Gel Eyeliner, Brown 0.01 oz
    beauty.com
    It Cosmetics No-Tug Waterproof Gel Eyeliner, Brown 0.01 oz
    Why did you create this product? We wanted to create a truly innovative, long-wearing, waterproof eyeliner that makes your eyes look younger instead of older! Our eyes are the windows to the soul, and what better way to enhance whatever eye color, or shape you have been blessed with than applying a touch of rich pigmented liner? The problem we encountered was that in order to achieve rich, luxe color, most eyeliners pulled and tugged at the gentle skin of your lids. We wanted to create a truly good for you formula, that would never pull or tug on your lids-the results, our brand new, Automatic No-Tug® Waterproof Gel Eyeliners! What is it: Utilizing cutting-edge anti-aging no-tug technology, these new Automatic No-Tug® Waterproof Gel Eyeliners glide on saturated, rich color without tugging on your delicate eyelids! Developed with plastic surgeons, these innovative yet easy-to-use eyeliners do the work for you, plus they're infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. Plus they are clinically proven waterproof even after 12 hours of wear! Who is it for: Anyone who wants liner that lasts! Anyone who wants rich, luxe long-lasting, waterproof eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids, plus 12 hours of clinically proven wear! Anyone who wants a liner that can be used on both the inner and outer rims as well as the lash line. Why is it different: Utilizing cutting-edge technology these new No-Tug® Waterproof Automatic Gel Eyeliners glide on saturated rich color without tugging on your delicate eyelids. Clinically proven waterproof even after 12 hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. With these eyeliners you can easily apply rich pigment to your lids without tugging or pulling at the gentle skin of your eye area! This new formula is packed with good for you ingredients including Green Tea, Jojoba, Pomegranate, Aloe, Chamomile, Avocado oil and Cherry oil just to name a few! Paraben-Free, Fragrance-Free, Sulfate-Free. Shades Duos: Black (Rich Matte Black) & Brown (Rich Chocolate Brown) Navy (Rich Midnight Blue) & Slate (Rich Gray) Plum (Deep Purple) & Copper (Rich Amber) How do I use it: Gently and effortlessly glide on No-Tug® Automatic Waterproof Gel Eyeliners to your upper and lower lash line or inner rims to define your eyes with beautiful definition that lasts all day! For the look of a full lash line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.
  • It Cosmetics Brow Power Waterproof Perfector, Auburn 0.01 oz
    beauty.com
    It Cosmetics Brow Power Waterproof Perfector, Auburn 0.01 oz
    Clinically Proven 5-in-1 Powder Gel Pencil! Developed with Plastic Surgeons, Brow Power® Perfector takes the place of five products; your waterproof brow pencil, brow fill-in powder, taming brow gel, brow enhancing treatment conditioner and brow brush all housed in one super easy-to-use automatic pencil. These glide on effortlessly in seconds, covers gray and look like real hair! Plus you have after about two minutes of play time, then your brows are set, for beautiful brows that won’t smudge or budge. This 12 hour waterproof formula is infused with cutting-edge brow-loving and enhancing ingredients including Biotin, Lecithin, Saw Palmetto, Natle Leaf, Horsetail Flower Extract, Green Tea, Grapeseed Extract and Anti-Oxidants. Paraben-free, fragrance-free, sulfate-free, cruelty free.
  • It Cosmetics No-Tug Waterproof Gel Eyeliner, Silk Taupe 0.01 oz
    beauty.com
    It Cosmetics No-Tug Waterproof Gel Eyeliner, Silk Taupe 0.01 oz
    Why did you create this product? We wanted to create a truly innovative, long-wearing, waterproof eyeliner that makes your eyes look younger instead of older! Our eyes are the windows to the soul, and what better way to enhance whatever eye color, or shape you have been blessed with than applying a touch of rich pigmented liner? The problem we encountered was that in order to achieve rich, luxe color, most eyeliners pulled and tugged at the gentle skin of your lids. We wanted to create a truly good for you formula, that would never pull or tug on your lids-the results, our brand new, Automatic No-Tug® Waterproof Gel Eyeliners! What is it: Utilizing cutting-edge anti-aging no-tug technology, these new Automatic No-Tug® Waterproof Gel Eyeliners glide on saturated, rich color without tugging on your delicate eyelids! Developed with plastic surgeons, these innovative yet easy-to-use eyeliners do the work for you, plus they're infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. Plus they are clinically proven waterproof even after 12 hours of wear! Who is it for: Anyone who wants liner that lasts! Anyone who wants rich, luxe long-lasting, waterproof eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids, plus 12 hours of clinically proven wear! Anyone who wants a liner that can be used on both the inner and outer rims as well as the lash line. Why is it different: Utilizing cutting-edge technology these new No-Tug® Waterproof Automatic Gel Eyeliners glide on saturated rich color without tugging on your delicate eyelids. Clinically proven waterproof even after 12 hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. With these eyeliners you can easily apply rich pigment to your lids without tugging or pulling at the gentle skin of your eye area! This new formula is packed with good for you ingredients including Green Tea, Jojoba, Pomegranate, Aloe, Chamomile, Avocado oil and Cherry oil just to name a few! Paraben-Free, Fragrance-Free, Sulfate-Free. Shades Duos: Black (Rich Matte Black) & Brown (Rich Chocolate Brown) Navy (Rich Midnight Blue) & Slate (Rich Gray) Plum (Deep Purple) & Copper (Rich Amber) How do I use it: Gently and effortlessly glide on No-Tug® Automatic Waterproof Gel Eyeliners to your upper and lower lash line or inner rims to define your eyes with beautiful definition that lasts all day! For the look of a full lash line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.
  • It Cosmetics No-Tug Waterproof Gel Eyeliner, Highlight 0.01 oz
    beauty.com
    It Cosmetics No-Tug Waterproof Gel Eyeliner, Highlight 0.01 oz
    Why did you create this product? We wanted to create a truly innovative, long-wearing, waterproof eyeliner that makes your eyes look younger instead of older! Our eyes are the windows to the soul, and what better way to enhance whatever eye color, or shape you have been blessed with than applying a touch of rich pigmented liner? The problem we encountered was that in order to achieve rich, luxe color, most eyeliners pulled and tugged at the gentle skin of your lids. We wanted to create a truly good for you formula, that would never pull or tug on your lids-the results, our brand new, Automatic No-Tug® Waterproof Gel Eyeliners! What is it: Utilizing cutting-edge anti-aging no-tug technology, these new Automatic No-Tug® Waterproof Gel Eyeliners glide on saturated, rich color without tugging on your delicate eyelids! Developed with plastic surgeons, these innovative yet easy-to-use eyeliners do the work for you, plus they're infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. Plus they are clinically proven waterproof even after 12 hours of wear! Who is it for: Anyone who wants liner that lasts! Anyone who wants rich, luxe long-lasting, waterproof eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids, plus 12 hours of clinically proven wear! Anyone who wants a liner that can be used on both the inner and outer rims as well as the lash line. Why is it different: Utilizing cutting-edge technology these new No-Tug® Waterproof Automatic Gel Eyeliners glide on saturated rich color without tugging on your delicate eyelids. Clinically proven waterproof even after 12 hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed silk, collagen, and anti-oxidants. With these eyeliners you can easily apply rich pigment to your lids without tugging or pulling at the gentle skin of your eye area! This new formula is packed with good for you ingredients including Green Tea, Jojoba, Pomegranate, Aloe, Chamomile, Avocado oil and Cherry oil just to name a few! Paraben-Free, Fragrance-Free, Sulfate-Free. Shades Duos: Black (Rich Matte Black) & Brown (Rich Chocolate Brown) Navy (Rich Midnight Blue) & Slate (Rich Gray) Plum (Deep Purple) & Copper (Rich Amber) How do I use it: Gently and effortlessly glide on No-Tug® Automatic Waterproof Gel Eyeliners to your upper and lower lash line or inner rims to define your eyes with beautiful definition that lasts all day! For the look of a full lash line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.
  • It Cosmetics Tightline Full Lash Length Black Mascara Primer, Black 0.11 fl oz
    beauty.com
    It Cosmetics Tightline Full Lash Length Black Mascara Primer, Black 0.11 fl oz
    Full Lash Length Black Mascara Primer! A true game changer in mascara and eyeliner technology! It's your eyeliner, black mascara primer and mascara in one! Unlike most other mascara brushes that are larger and leave the first 1/3 of your lash roots bare, this ultra-skinny wand gets to the root of your lashes for ultimate length, volume, and the look of a full lash line. The wand also allows the primers conditioning agents to nourish lashes at the roots giving your lashes the most effective dosage of lash-enhancement and protection ever! If you have sparse or missing lashes, the Tightline™ brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including Peptides, Collagen, Proteins, Biotin, Nettle Extract, Green Tea, Jojoba, and Vitamins all the way down to the root of your lashes. Paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.
  • It Cosmetics Naturally Pretty Eyeshadow Trio, Pretty in Nudes 0.1 oz
    beauty.com
    It Cosmetics Naturally Pretty Eyeshadow Trio, Pretty in Nudes 0.1 oz
    Luxe Waterproof High Performance Eyeshadows with Age Reverse & Prevent Complex Available in four Ultra Luxe Trio of Shades. Working hand in hand with leading plastic surgeons, IT Cosmetics introduces "Naturally Pretty" Luxe Eyeshadow Trios. This naturally pretty collection of 3 Waterproof and highly pigmented eye shadows are comprised of a trio of hand-selected, must have shades designed to bring out your eye color and sparkle! Hydrating and skin loving ingredients give you high performance color that lasts all day, plus anti-aging benefits for younger looking, naturally pretty eyes! Each ultra luxe shadow is infused with an ultra-hydrating age reverse and preventative complex including hydrolyzed collagen, green tea, acai and Vitamins A, C & E. Talc, paraben, sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalate free. Hypo-allergenic and non-comedogenic.
  • It Cosmetics Naturally Pretty Eyeshadow Trio, Pretty in Plum 0.1 oz
    beauty.com
    It Cosmetics Naturally Pretty Eyeshadow Trio, Pretty in Plum 0.1 oz
    Luxe Waterproof High Performance Eyeshadows with Age Reverse & Prevent Complex Available in four Ultra Luxe Trio of Shades. Working hand in hand with leading plastic surgeons, IT Cosmetics introduces "Naturally Pretty" Luxe Eyeshadow Trios. This naturally pretty collection of 3 Waterproof and highly pigmented eye shadows are comprised of a trio of hand-selected, must have shades designed to bring out your eye color and sparkle! Hydrating and skin loving ingredients give you high performance color that lasts all day, plus anti-aging benefits for younger looking, naturally pretty eyes! Each ultra luxe shadow is infused with an ultra-hydrating age reverse and preventative complex including hydrolyzed collagen, green tea, acai and Vitamins A, C & E. Talc, paraben, sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalate free. Hypo-allergenic and non-comedogenic.
  • It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black 0.33 fl oz
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    It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black 0.33 fl oz
    Increases the volume of your lashes while using cutting-edge ingredients that work together to take the place of 5 products, rolled into one mascara. Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products- volumizing mascara, conditioning lash primer, lash-enhancing serum, lash tint, and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash. Utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Paraben, fragrance, phthalate, and sulfate free. Made in the USA.
  • It Cosmetics Naturally Pretty Eyeshadow Trio, Pretty in Smoke 0.1 oz
    beauty.com
    It Cosmetics Naturally Pretty Eyeshadow Trio, Pretty in Smoke 0.1 oz
    Luxe Waterproof High Performance Eyeshadows with Age Reverse & Prevent Complex Available in four Ultra Luxe Trio of Shades. Working hand in hand with leading plastic surgeons, IT Cosmetics introduces "Naturally Pretty" Luxe Eyeshadow Trios. This naturally pretty collection of 3 Waterproof and highly pigmented eye shadows are comprised of a trio of hand-selected, must have shades designed to bring out your eye color and sparkle! Hydrating and skin loving ingredients give you high performance color that lasts all day, plus anti-aging benefits for younger looking, naturally pretty eyes! Each ultra luxe shadow is infused with an ultra-hydrating age reverse and preventative complex including hydrolyzed collagen, green tea, acai and Vitamins A, C & E. Talc, paraben, sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalate free. Hypo-allergenic and non-comedogenic.
  • It Cosmetics Brow Power Perfector, Auburn 0.04 oz
    beauty.com
    It Cosmetics Brow Power Perfector, Auburn 0.04 oz
    Brow Power Perfector 5-in-1 Powder Gel Pencil is your brow fill-in powder, brow pencil, brow taming gel, brow conditioning treatment, and brow brush all in one. Symmetry equates to beauty in the human eye, so doing your brows with Brow Power Perfector truly gives you the power to be your most beautiful! Anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge.
  • It Cosmetics Naturally Pretty Eyeshadow Trio, Pretty in Amber 0.1 oz
    beauty.com
    It Cosmetics Naturally Pretty Eyeshadow Trio, Pretty in Amber 0.1 oz
    Luxe Waterproof High Performance Eyeshadows with Age Reverse & Prevent Complex Available in four Ultra Luxe Trio of Shades. Working hand in hand with leading plastic surgeons, IT Cosmetics introduces "Naturally Pretty" Luxe Eyeshadow Trios. This naturally pretty collection of 3 Waterproof and highly pigmented eye shadows are comprised of a trio of hand-selected, must have shades designed to bring out your eye color and sparkle! Hydrating and skin loving ingredients give you high performance color that lasts all day, plus anti-aging benefits for younger looking, naturally pretty eyes! Each ultra luxe shadow is infused with an ultra-hydrating age reverse and preventative complex including hydrolyzed collagen, green tea, acai and Vitamins A, C & E. Talc, paraben, sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalate free. Hypo-allergenic and non-comedogenic.
  • It Cosmetics Brow Power Universal Brow Pencil, Universal
    beauty.com
    It Cosmetics Brow Power Universal Brow Pencil, Universal
    Universal Brow Pencil works on all Hair Colors. Patent pending Complex Restores Hair Follicle Health. Exclusive Oval Tip for the Most Natural Looking Brows. Brow Power™ Universal Eyebrow Pencil with Brow Enhancing Technology transforms and adjusts to all brow hair colors. The oval shaped tip creates the most natural looking, believable brow and is perfect for both thin and thick brows. The long-wear formula is waterproof and smudge-resistant. Our Exclusive Brow Enhancing Complex uses a patent-pending blend of cutting-edge ingredients to target the look of brow hair loss, and restore your brow hair follicles - promoting the look of healthy hair growth and health.
  • It Cosmetics Brow Power Perfector, Blonde 0.04 oz
    beauty.com
    It Cosmetics Brow Power Perfector, Blonde 0.04 oz
    Brow Power Perfector 5-in-1 Powder Gel Pencil is your brow fill-in powder, brow pencil, brow taming gel, brow conditioning treatment, and brow brush all in one. Symmetry equates to beauty in the human eye, so doing your brows with Brow Power Perfector truly gives you the power to be your most beautiful! Anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge.
  • It Cosmetics Naturally Pretty Luxe Eyeshadow Trio, Pearl 1 oz (2.88 g)
    beauty.com
    It Cosmetics Naturally Pretty Luxe Eyeshadow Trio, Pearl 1 oz (2.88 g)
    These Luxe High Performance Anti-Aging Eyeshadow Trios are all about great intense pigment, in a naturally pretty look. They are packed with skin-loving ingredients such as hydrolyzed collagen, acai, green tea and Vitamins A, C, & E and free of all of the bad ingredients that make eyes appear older like talc. The Naturally Pretty Luxe EyeShadow Trio is for anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyes and lids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day.
The End