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It Cosmetics
  • It Cosmetics
  • It Cosmetics Your Skin But Better CC Cream with SPF 50+, Tan 1.08 fl oz
    beauty.com
    It Cosmetics Your Skin But Better CC Cream with SPF 50+, Tan 1.08 fl oz
    It's your full coverage foundation, brightening color, anti-aging serum, pore minimizing primer, dark spot corrector, moisturizing day cream, plus UVA/UVB broad spectrum physical only SPF 50+ all in one easy step! Infused with cutting edge anti-aging technology and is clinically proven to improve skin texture, brightness and increase skin hydration by 79%. Formulated with plastic surgeons to merge high-performance skincare with the benefits of color-correcting makeup. Plus, it delivers luminous and healthy looking skin with powerful anti-aging repair benefits for perfect coverage. Your supple and flawless skin but better! Anti-Aging Hydrating Serum ( 50+ Hydrating Anti-Aging Peptides, Essential Lipid-Rich Oils, Vitamins, Extracts & Soothing Botanicals) SPF 50+ UVA/UVB Physical Only Broad Spectrum Sunscreen. This highly pigmented multi-tasking beauty miracle truly covers everything, won't crease or crack in fine lines, and gives you a healthy your skin but better™ glow. This anti-aging hydrating formula is infused with Peptides, Niacin, Algae, Vitamins A, C, B, E, Hyaluronic Acid, and Hydrolyzed Collagen along with anti-oxidants and exotic natural botanicals for long-term brightening and color-correcting benefits. Developed with leading plastic surgeons, it's your SPF 50+ UVA/UVB Physical only sunscreen that protects against the rays that both burn your skin and age your skin. It's also your Full Coverage Color Correcting Cream and Anti-Aging Serum all in one! Paraben free, Chemical Free Sunscreen, Cruelty free.
  • It Cosmetics YLBB Your Lips But Better Waterproof Lip Liner Stain, Perfect Red 0.01 oz
    beauty.com
    It Cosmetics YLBB Your Lips But Better Waterproof Lip Liner Stain, Perfect Red 0.01 oz
    YLBB™ Your Lips But Better™ Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner pencil infused with a stain! This innovative game-changer acts as your lip liner, lip primer, long-wear stain and reversible lip liner all in one! A clinically proven waterproof automatic lip liner pencil that is also a stain, so it truly lasts! It also acts as a hydrating primer, and long-wear stain that doesn't dry out lips and keeps your favorite lip product in place! All shades are designed to work with your skin tone to give you the look of your lips but better. This innovative formula is infused with peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, soothe and nourish your lips while minimizing the appearance of lip lines and keeping your lip color in place! Packed with anti-aging anti-oxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long. Can be worn alone, or with your favorite lipstick or gloss. Paraben free.
  • It Cosmetics YLBB Your Lips But Better Waterproof Lip Liner Stain, Cherry Flush 0.01 oz
    beauty.com
    It Cosmetics YLBB Your Lips But Better Waterproof Lip Liner Stain, Cherry Flush 0.01 oz
    YLBB™ Your Lips But Better™ Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner pencil infused with a stain! This innovative game-changer acts as your lip liner, lip primer, long-wear stain and reversible lip liner all in one! A clinically proven waterproof automatic lip liner pencil that is also a stain, so it truly lasts! It also acts as a hydrating primer, and long-wear stain that doesn't dry out lips and keeps your favorite lip product in place! All shades are designed to work with your skin tone to give you the look of your lips but better. This innovative formula is infused with peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, soothe and nourish your lips while minimizing the appearance of lip lines and keeping your lip color in place! Packed with anti-aging anti-oxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long. Can be worn alone, or with your favorite lipstick or gloss. Paraben free.
  • It Cosmetics Tightline Full Lash Length Black Mascara Primer, Black 0.11 fl oz
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    It Cosmetics Tightline Full Lash Length Black Mascara Primer, Black 0.11 fl oz
    Full Lash Length Black Mascara Primer! A true game changer in mascara and eyeliner technology! It's your eyeliner, black mascara primer and mascara in one! Unlike most other mascara brushes that are larger and leave the first 1/3 of your lash roots bare, this ultra-skinny wand gets to the root of your lashes for ultimate length, volume, and the look of a full lash line. The wand also allows the primers conditioning agents to nourish lashes at the roots giving your lashes the most effective dosage of lash-enhancement and protection ever! If you have sparse or missing lashes, the Tightline™ brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including Peptides, Collagen, Proteins, Biotin, Nettle Extract, Green Tea, Jojoba, and Vitamins all the way down to the root of your lashes. Paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.
  • It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation, Medium 1 fl oz
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    It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation, Medium 1 fl oz
    This foundation is truly like a facial, in a bottle, in a foundation! Formulated to deliver oxygen to the skin, IT-O2 Ultra Repair Liquid Oxygen Foundation gives sheer to buildable full coverage and leaves your skin with that dewy Your Skin But Better™ glow. Infused with anti-aging peptides, niacin, hyaluronic acid, hydrolyzed collagen and IT Cosmetics® Drops of Light Technology® reflecting pigments to optically blur away the appearance of imperfections. A true breakthrough in liquid foundation technology. Achieve hydrated, luminous and healthy looking skin while receiving powerful anti-aging benefits. The light-diffusing properties evens skin tone for flawless airbrushed skin without settling into lines and wrinkles. Clinically proven to increase skin barrier repair, and clinically proven through clinical instrumentation measurements to increase skin hydration by over 71% after just 1 application! Plus, your anti-aging facial in a bottle is also packed with a mega-dose of anti-oxidants to protect and ward off free radicals including vitamins A, C, & E. Paraben-free, Talc Free, Sulfate Free, Fragrance Free, Cruelty Free.
  • It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation, Rich 1 fl oz
    beauty.com
    It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation, Rich 1 fl oz
    This foundation is truly like a facial, in a bottle, in a foundation! Formulated to deliver oxygen to the skin, IT-O2 Ultra Repair Liquid Oxygen Foundation gives sheer to buildable full coverage and leaves your skin with that dewy Your Skin But Better™ glow. Infused with anti-aging peptides, niacin, hyaluronic acid, hydrolyzed collagen and IT Cosmetics® Drops of Light Technology® reflecting pigments to optically blur away the appearance of imperfections. A true breakthrough in liquid foundation technology. Achieve hydrated, luminous and healthy looking skin while receiving powerful anti-aging benefits. The light-diffusing properties evens skin tone for flawless airbrushed skin without settling into lines and wrinkles. Clinically proven to increase skin barrier repair, and clinically proven through clinical instrumentation measurements to increase skin hydration by over 71% after just 1 application! Plus, your anti-aging facial in a bottle is also packed with a mega-dose of anti-oxidants to protect and ward off free radicals including vitamins A, C, & E. Paraben-free, Talc Free, Sulfate Free, Fragrance Free, Cruelty Free.
  • It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation, Fair 1 fl oz
    beauty.com
    It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation, Fair 1 fl oz
    This foundation is truly like a facial, in a bottle, in a foundation! Formulated to deliver oxygen to the skin, IT-O2 Ultra Repair Liquid Oxygen Foundation gives sheer to buildable full coverage and leaves your skin with that dewy Your Skin But Better™ glow. Infused with anti-aging peptides, niacin, hyaluronic acid, hydrolyzed collagen and IT Cosmetics® Drops of Light Technology® reflecting pigments to optically blur away the appearance of imperfections. A true breakthrough in liquid foundation technology. Achieve hydrated, luminous and healthy looking skin while receiving powerful anti-aging benefits. The light-diffusing properties evens skin tone for flawless airbrushed skin without settling into lines and wrinkles. Clinically proven to increase skin barrier repair, and clinically proven through clinical instrumentation measurements to increase skin hydration by over 71% after just 1 application! Plus, your anti-aging facial in a bottle is also packed with a mega-dose of anti-oxidants to protect and ward off free radicals including vitamins A, C, & E. Paraben-free, Talc Free, Sulfate Free, Fragrance Free, Cruelty Free.
  • It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation, Tan 1 fl oz
    beauty.com
    It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation, Tan 1 fl oz
    This foundation is truly like a facial, in a bottle, in a foundation! Formulated to deliver oxygen to the skin, IT-O2 Ultra Repair Liquid Oxygen Foundation gives sheer to buildable full coverage and leaves your skin with that dewy Your Skin But Better™ glow. Infused with anti-aging peptides, niacin, hyaluronic acid, hydrolyzed collagen and IT Cosmetics® Drops of Light Technology® reflecting pigments to optically blur away the appearance of imperfections. A true breakthrough in liquid foundation technology. Achieve hydrated, luminous and healthy looking skin while receiving powerful anti-aging benefits. The light-diffusing properties evens skin tone for flawless airbrushed skin without settling into lines and wrinkles. Clinically proven to increase skin barrier repair, and clinically proven through clinical instrumentation measurements to increase skin hydration by over 71% after just 1 application! Plus, your anti-aging facial in a bottle is also packed with a mega-dose of anti-oxidants to protect and ward off free radicals including vitamins A, C, & E. Paraben-free, Talc Free, Sulfate Free, Fragrance Free, Cruelty Free.
  • It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation, Light 1 fl oz
    beauty.com
    It Cosmetics IT-O2 Ultra Repair Liquid Oxygen Foundation, Light 1 fl oz
    This foundation is truly like a facial, in a bottle, in a foundation! Formulated to deliver oxygen to the skin, IT-O2 Ultra Repair Liquid Oxygen Foundation gives sheer to buildable full coverage and leaves your skin with that dewy Your Skin But Better™ glow. Infused with anti-aging peptides, niacin, hyaluronic acid, hydrolyzed collagen and IT Cosmetics® Drops of Light Technology® reflecting pigments to optically blur away the appearance of imperfections. A true breakthrough in liquid foundation technology. Achieve hydrated, luminous and healthy looking skin while receiving powerful anti-aging benefits. The light-diffusing properties evens skin tone for flawless airbrushed skin without settling into lines and wrinkles. Clinically proven to increase skin barrier repair, and clinically proven through clinical instrumentation measurements to increase skin hydration by over 71% after just 1 application! Plus, your anti-aging facial in a bottle is also packed with a mega-dose of anti-oxidants to protect and ward off free radicals including vitamins A, C, & E. Paraben-free, Talc Free, Sulfate Free, Fragrance Free, Cruelty Free.
  • It Cosmetics YLBB Your Lips But Better Waterproof Lip Liner Stain, Blushing Nude 0.01 oz
    beauty.com
    It Cosmetics YLBB Your Lips But Better Waterproof Lip Liner Stain, Blushing Nude 0.01 oz
    YLBB™ Your Lips But Better™ Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner pencil infused with a stain! This innovative game-changer acts as your lip liner, lip primer, long-wear stain and reversible lip liner all in one! A clinically proven waterproof automatic lip liner pencil that is also a stain, so it truly lasts! It also acts as a hydrating primer, and long-wear stain that doesn't dry out lips and keeps your favorite lip product in place! All shades are designed to work with your skin tone to give you the look of your lips but better. This innovative formula is infused with peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, soothe and nourish your lips while minimizing the appearance of lip lines and keeping your lip color in place! Packed with anti-aging anti-oxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long. Can be worn alone, or with your favorite lipstick or gloss. Paraben free.
  • It Cosmetics Celebration Foundation Set, Medium Beige 1 ea
    beauty.com
    It Cosmetics Celebration Foundation Set, Medium Beige 1 ea
    Full-Coverage Anti-Aging Foundation with Hydrolyzed Collagen, Peptides and Drops of Light Technology. For a naturally flawless, soft-focus, skin-perfecting finish use with our Dual Airbrush Foundation Concealer Brush. Developed with leading plastic surgeons, and using anti-aging ingredients including Hydrolyzed Collagen, Peptides, Anti-oxidants, Grapeseed, Olive, Hyaluronic Acid, Rose, Aloe, Niacin and Silk and vitamins A, C, E, this anti-aging foundation helps treat skin with anti-aging benefits. Gives skin a more youthful radiance while completely concealing imperfections, and blurring away the look of pores, fine lines and wrinkles. Creamy, full coverage, and crease-proof it glides on easily and lasts all day. Celebration Foundation® is formulated without talc, parabens, sodium lauryl sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalates. "To finally give women the power to achieve flawless looking skin, and true complexion perfection in 30 seconds! We worked with plastic surgeons to develop an anti-aging powder foundation, that doesn't crease, doesn't crack and doesn't make you look older and completely covers anything and everything! It's packed with anti-aging ingredients and gives a true airbrushed look that works on all ages! I could never find a powder that looks flawless on even the most mature skin, and Celebration Foundation does!" -Jamie Kern Lima, Creator IT Cosmetics.
  • It Cosmetics Celebration Foundation Set, Light Medium 1 ea
    beauty.com
    It Cosmetics Celebration Foundation Set, Light Medium 1 ea
    Full-Coverage Anti-Aging Foundation with Hydrolyzed Collagen, Peptides and Drops of Light Technology. For a naturally flawless, soft-focus, skin-perfecting finish use with our Dual Airbrush Foundation Concealer Brush. Developed with leading plastic surgeons, and using anti-aging ingredients including Hydrolyzed Collagen, Peptides, Anti-oxidants, Grapeseed, Olive, Hyaluronic Acid, Rose, Aloe, Niacin and Silk and vitamins A, C, E, this anti-aging foundation helps treat skin with anti-aging benefits. Gives skin a more youthful radiance while completely concealing imperfections, and blurring away the look of pores, fine lines and wrinkles. Creamy, full coverage, and crease-proof it glides on easily and lasts all day. Celebration Foundation® is formulated without talc, parabens, sodium lauryl sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalates. "To finally give women the power to achieve flawless looking skin, and true complexion perfection in 30 seconds! We worked with plastic surgeons to develop an anti-aging powder foundation, that doesn't crease, doesn't crack and doesn't make you look older and completely covers anything and everything! It's packed with anti-aging ingredients and gives a true airbrushed look that works on all ages! I could never find a powder that looks flawless on even the most mature skin, and Celebration Foundation does!" -Jamie Kern Lima, Creator IT Cosmetics.
  • It Cosmetics Celebration Foundation Set, Rich 1 ea
    beauty.com
    It Cosmetics Celebration Foundation Set, Rich 1 ea
    Full-Coverage Anti-Aging Foundation with Hydrolyzed Collagen, Peptides and Drops of Light Technology. For a naturally flawless, soft-focus, skin-perfecting finish use with our Dual Airbrush Foundation Concealer Brush. Developed with leading plastic surgeons, and using anti-aging ingredients including Hydrolyzed Collagen, Peptides, Anti-oxidants, Grapeseed, Olive, Hyaluronic Acid, Rose, Aloe, Niacin and Silk and vitamins A, C, E, this anti-aging foundation helps treat skin with anti-aging benefits. Gives skin a more youthful radiance while completely concealing imperfections, and blurring away the look of pores, fine lines and wrinkles. Creamy, full coverage, and crease-proof it glides on easily and lasts all day. Celebration Foundation® is formulated without talc, parabens, sodium lauryl sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalates. "To finally give women the power to achieve flawless looking skin, and true complexion perfection in 30 seconds! We worked with plastic surgeons to develop an anti-aging powder foundation, that doesn't crease, doesn't crack and doesn't make you look older and completely covers anything and everything! It's packed with anti-aging ingredients and gives a true airbrushed look that works on all ages! I could never find a powder that looks flawless on even the most mature skin, and Celebration Foundation does!" -Jamie Kern Lima, Creator IT Cosmetics.
  • It Cosmetics Celebration Foundation Set, Tan 1 ea
    beauty.com
    It Cosmetics Celebration Foundation Set, Tan 1 ea
    Full-Coverage Anti-Aging Foundation with Hydrolyzed Collagen, Peptides and Drops of Light Technology. For a naturally flawless, soft-focus, skin-perfecting finish use with our Dual Airbrush Foundation Concealer Brush. Developed with leading plastic surgeons, and using anti-aging ingredients including Hydrolyzed Collagen, Peptides, Anti-oxidants, Grapeseed, Olive, Hyaluronic Acid, Rose, Aloe, Niacin and Silk and vitamins A, C, E, this anti-aging foundation helps treat skin with anti-aging benefits. Gives skin a more youthful radiance while completely concealing imperfections, and blurring away the look of pores, fine lines and wrinkles. Creamy, full coverage, and crease-proof it glides on easily and lasts all day. Celebration Foundation® is formulated without talc, parabens, sodium lauryl sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalates. "To finally give women the power to achieve flawless looking skin, and true complexion perfection in 30 seconds! We worked with plastic surgeons to develop an anti-aging powder foundation, that doesn't crease, doesn't crack and doesn't make you look older and completely covers anything and everything! It's packed with anti-aging ingredients and gives a true airbrushed look that works on all ages! I could never find a powder that looks flawless on even the most mature skin, and Celebration Foundation does!" -Jamie Kern Lima, Creator IT Cosmetics.
  • It Cosmetics Celebration Foundation Set, Fair 1 ea
    beauty.com
    It Cosmetics Celebration Foundation Set, Fair 1 ea
    Full-Coverage Anti-Aging Foundation with Hydrolyzed Collagen, Peptides and Drops of Light Technology. For a naturally flawless, soft-focus, skin-perfecting finish use with our Dual Airbrush Foundation Concealer Brush. Developed with leading plastic surgeons, and using anti-aging ingredients including Hydrolyzed Collagen, Peptides, Anti-oxidants, Grapeseed, Olive, Hyaluronic Acid, Rose, Aloe, Niacin and Silk and vitamins A, C, E, this anti-aging foundation helps treat skin with anti-aging benefits. Gives skin a more youthful radiance while completely concealing imperfections, and blurring away the look of pores, fine lines and wrinkles. Creamy, full coverage, and crease-proof it glides on easily and lasts all day. Celebration Foundation® is formulated without talc, parabens, sodium lauryl sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalates. "To finally give women the power to achieve flawless looking skin, and true complexion perfection in 30 seconds! We worked with plastic surgeons to develop an anti-aging powder foundation, that doesn't crease, doesn't crack and doesn't make you look older and completely covers anything and everything! It's packed with anti-aging ingredients and gives a true airbrushed look that works on all ages! I could never find a powder that looks flawless on even the most mature skin, and Celebration Foundation does!" -Jamie Kern Lima, Creator IT Cosmetics.
  • It Cosmetics Vitality Lip Flush Butter, Pillow (Nude) 0.09 oz
    beauty.com
    It Cosmetics Vitality Lip Flush Butter, Pillow (Nude) 0.09 oz
    Vitality Lip Flush Lipstick Butter is an ultra-hydrating lip stick, lip gloss and anti-aging lip conditioning balm all in 1 that helps sooth and protects lips, while giving you a gorgeous flush of color! The truly innovative formula contains ingredients such as plum oil, cherry oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles. Plus, Vitality Lip Flush Lipstick Butters are packed with antioxidants, including vitamins A, C, and E, acai, green tea, and white tea that provide protection from wrinkle-causing free radicals. This made-in-the-USA formula is paraben-free.
  • It Cosmetics Bye Bye Redness Neutralizing Correcting Cream 0.37 fl oz
    beauty.com
    It Cosmetics Bye Bye Redness Neutralizing Correcting Cream 0.37 fl oz
    Bye Bye Redness is a red neutralizing and correcting cream that completely cancels redness in your skin from view. Rich in Peptides, Hydrolyzed Collagen and Anti-Aging Technology, Bye Bye Redness™ camouflages redness and any red-toned skin discolorations from rosacea, broken capillaries, blemished skin, irritated skin, sun damage, scars, age spots, physician procedures and more. Gives perfect coverage that will never crease or crack and is designed to not only cover, but to make you skin appear supple and flawless! Infused with color-correcting and red- cancelling pigments as well as anti-aging Peptides, Collagen, Colloidal Oatmeal, Hyaluronic Acid, Aloe and Avocado. This neutralizing correcting cream also has soothing benefits and gives skin a more youthful radiance while completely concealing imperfections. The creamy formula blends easily and lasts all day.
  • It Cosmetics Naturally Pretty Eyeshadow Trio, Pretty in Nudes 0.1 oz
    beauty.com
    It Cosmetics Naturally Pretty Eyeshadow Trio, Pretty in Nudes 0.1 oz
    Luxe Waterproof High Performance Eyeshadows with Age Reverse & Prevent Complex Available in four Ultra Luxe Trio of Shades. Working hand in hand with leading plastic surgeons, IT Cosmetics introduces "Naturally Pretty" Luxe Eyeshadow Trios. This naturally pretty collection of 3 Waterproof and highly pigmented eye shadows are comprised of a trio of hand-selected, must have shades designed to bring out your eye color and sparkle! Hydrating and skin loving ingredients give you high performance color that lasts all day, plus anti-aging benefits for younger looking, naturally pretty eyes! Each ultra luxe shadow is infused with an ultra-hydrating age reverse and preventative complex including hydrolyzed collagen, green tea, acai and Vitamins A, C & E. Talc, paraben, sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalate free. Hypo-allergenic and non-comedogenic.
  • It Cosmetics Vitality Lip Flush Butter, In Love (Berry) 0.09 oz
    beauty.com
    It Cosmetics Vitality Lip Flush Butter, In Love (Berry) 0.09 oz
    Vitality Lip Flush Lipstick Butter is an ultra-hydrating lip stick, lip gloss and anti-aging lip conditioning balm all in 1 that helps sooth and protects lips, while giving you a gorgeous flush of color! The truly innovative formula contains ingredients such as plum oil, cherry oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles. Plus, Vitality Lip Flush Lipstick Butters are packed with antioxidants, including vitamins A, C, and E, acai, green tea, and white tea that provide protection from wrinkle-causing free radicals. This made-in-the-USA formula is paraben-free.
  • It Cosmetics Vitality Lip Flush Butter, Darling (Pink) 0.09 oz
    beauty.com
    It Cosmetics Vitality Lip Flush Butter, Darling (Pink) 0.09 oz
    Vitality Lip Flush Lipstick Butter is an ultra-hydrating lip stick, lip gloss and anti-aging lip conditioning balm all in 1 that helps sooth and protects lips, while giving you a gorgeous flush of color! The truly innovative formula contains ingredients such as plum oil, cherry oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles. Plus, Vitality Lip Flush Lipstick Butters are packed with antioxidants, including vitamins A, C, and E, acai, green tea, and white tea that provide protection from wrinkle-causing free radicals. This made-in-the-USA formula is paraben-free.
  • It Cosmetics Hello Light Anti-Aging Creme Radiance Illuminator 0.23 oz
    beauty.com
    It Cosmetics Hello Light Anti-Aging Creme Radiance Illuminator 0.23 oz
    This truly innovative formula contains ingredients such as peptides, hyaluronic acid, hydrolyzed collagen, real silk and anti-oxidants that hydrate, condition, and nourish your skin while warding off free-radicals all day long. It gives you a healthy lit-from-within glow, that leaves skin silky, velvety and supple without settling into lines and wrinkles! It's your perfect finishing step for the look of light, lift, illumination and natural radiance! Plus its formulated without parabens, sodium lauryl sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalates.
  • It Cosmetics Dual Airbrush Foundation Concealer Brush 0.5 oz
    beauty.com
    It Cosmetics Dual Airbrush Foundation Concealer Brush 0.5 oz
    The Dual Airbrush Foundation/ Concealer Brush was designed by leading plastic surgeons to apply both foundation and concealer to a flawless, airbrushed finish. The ultra-plush, ultra- luxe large end allows you to quickly apply your foundation to larger areas to a beautiful airbrushed finish, while the micro- end allows for the most accurate precision in even the smallest spaces. This 100% cruelty- free high-quality brush is extremely soft and great for even the most sensitive skin.
  • It Cosmetics Naturally Pretty Eyeshadow Trio, Pretty in Plum 0.1 oz
    beauty.com
    It Cosmetics Naturally Pretty Eyeshadow Trio, Pretty in Plum 0.1 oz
    Luxe Waterproof High Performance Eyeshadows with Age Reverse & Prevent Complex Available in four Ultra Luxe Trio of Shades. Working hand in hand with leading plastic surgeons, IT Cosmetics introduces "Naturally Pretty" Luxe Eyeshadow Trios. This naturally pretty collection of 3 Waterproof and highly pigmented eye shadows are comprised of a trio of hand-selected, must have shades designed to bring out your eye color and sparkle! Hydrating and skin loving ingredients give you high performance color that lasts all day, plus anti-aging benefits for younger looking, naturally pretty eyes! Each ultra luxe shadow is infused with an ultra-hydrating age reverse and preventative complex including hydrolyzed collagen, green tea, acai and Vitamins A, C & E. Talc, paraben, sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalate free. Hypo-allergenic and non-comedogenic.
  • It Cosmetics Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain, Damsel 0.11 oz
    beauty.com
    It Cosmetics Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain, Damsel 0.11 oz
    Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stains take the place of four products; your lipstick, anti-aging conditioning lip balm, ultra-hydrating lip gloss, and lip stain all in one. This truly innovative, yet all natural formula contains IT Cosmetics Hydra-Luxe™ Technology includes ingredients such as plum oil, cherry oil, shea butter, aloe and jojoba that all work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Flush is packed with anti-aging anti-oxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long. Talc, paraben, sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalate free. Hypo-allergenic and non-comedogenic. Made in the USA.
  • It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black 0.33 fl oz
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    It Cosmetics Hello Lashes! 5-In-1 Treatment Mascara, Black 0.33 fl oz
    Increases the volume of your lashes while using cutting-edge ingredients that work together to take the place of 5 products, rolled into one mascara. Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products- volumizing mascara, conditioning lash primer, lash-enhancing serum, lash tint, and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash. Utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Paraben, fragrance, phthalate, and sulfate free. Made in the USA.
  • It Cosmetics Brow Power Perfector, Auburn 0.04 oz
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    It Cosmetics Brow Power Perfector, Auburn 0.04 oz
    Brow Power Perfector 5-in-1 Powder Gel Pencil is your brow fill-in powder, brow pencil, brow taming gel, brow conditioning treatment, and brow brush all in one. Symmetry equates to beauty in the human eye, so doing your brows with Brow Power Perfector truly gives you the power to be your most beautiful! Anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge.
  • It Cosmetics Heavenly Luxe 6-pc Brush Collection with Travel Case 1 set
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    It Cosmetics Heavenly Luxe 6-pc Brush Collection with Travel Case 1 set
    Six essential brushes and a case, complete with gift box, ribbon, bow, and gift tag. The ultra-luxurious, ultra-plush collection of brushes work with all your favorite products but take them to a new level of airbrush application! The sophisticated travel case flips around, becoming a vanity stand for your brushes. Each Heavenly Luxe Brush sets a new standard for quality and makes for the most effective distribution of your favorite cosmetics. The soft brush hair is perfect for all skin types. 100% Synthetic, Cruelty-Free Hair. PETA Friendly. Pro-hygienic. Soft for even the most delicate skin. High brush count for airbrush finishing. Love at first application- guaranteed. Includes: Heavenly Luxe Travel Multi-Powder Brush. Heavenly Luxe Travel Flat Foundation Brush. Heavenly Luxe Travel Flat Concealer Brush. No-Tug Travel Crease Brush. No-Tug Travel Allover Eye Shadow Brush. No-Tug Eyeliner and Brow Brush with Spooly. Travel case.
  • It Cosmetics Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain, Je Ne Sais Quoi 0.11 oz (3.4 g)
    beauty.com
    It Cosmetics Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain, Je Ne Sais Quoi 0.11 oz (3.4 g)
    Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stains take the place of four products; your lipstick, anti-aging conditioning lip balm, ultra-hydrating lip gloss, and your lip stain all in one! This truly innovative, yet all natural formula contains IT Cosmetics Hydra-Luxe™ Technology including ingredients such as plum oil, cherry oil, shea butter, aloe and jojoba that all work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Flush is packed with anti-aging anti-oxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long. This Made in the USA formula is paraben-free.
  • It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium 1 ea
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    It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Neutral Medium 1 ea
    Working hand in hand with the leading plastic surgeons in Brazil, It Cosmetics introduces Bye Bye Under Eye, a full coverage, highly pigmented concealer utilizing truly innovative technology and ingredients - giving women the power to finally say "bye bye" to those stubborn under-eye issues! Bye Bye Under Eye offers a waterproof, yet moisturizing formula that will stay put no matter what. The truly innovative formula contains high concentrations of Vitamins K, A, C, E and Collagen - clinically proven to reduce under eye puffiness and discoloration while strengthening the delicate skin of the under eye area. More than just full coverage for under the eyes, the formula was developed, tested and is now used to conceal facial bruising and swelling on the face and body of surgery patients in the offices of some of the leading plastic surgeons in Brazil. For these patients highly pigment coverage is important - but more than that, they desire a moisturizing formula that won't cling to fine lines and wrinkles and also contains skin loving and healing ingredients. Out of these needs and refinements, and after over a year of development to get it just right, Bye Bye Under Eye was born. "This formula is so highly pigmented that just a little goes a long way. Simply use a small pea-sized amount and with your finger (or a concealer brush) gently pat under and around your eye," says Jamie Kern, makeup expert and creator of It Cosmetics™. "Using your pinky finger, pat a bit of concealer into the small indents along each upper side of the nose, between your bridge and the inner corner of your eyes. The skin in this area thins as we age and appears more blue, like a dark under eye circle. Concealing this area as well will make you appear instantly healthier and more youthful." Additionally, the ultra-fine and creamy formula won't cling to fine lines and wrinkles thereby not making them more visible as some concealers do. Bye Bye Under Eye is great for all skin tones and comes in four shades; light, neutral medium, tan and deep.
  • It Cosmetics Brow Power Universal Brow Pencil, Universal
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    It Cosmetics Brow Power Universal Brow Pencil, Universal
    Brow Power™ Universal Eyebrow Pencil with brow enhancing technology. Brow Power™ Universal Eyebrow Pencil with Brow Enhancing Technology transforms and adjusts to all brow hair colors. The oval shaped tip creates the most natural looking, believable brow and is perfect for both thin and thick brows. The long-wear formula is waterproof and smudge-resistant. Our Exclusive Brow Enhancing Complex uses a patent-pending blend of cutting-edge ingredients to target the look of brow hair loss, and restore your brow hair follicles - promoting the look of healthy hair growth and health. Brow Enhancing Saw Palmetto, Nettle Extract, Horsetail Extract, Green Tea Extract, Grapeseed Extract. Anti-aging Biotin, Lecithin, Penthenol, and Vitamins A, C, E promote healthy, more resiliant brows. Paraben-free, Non-comedogenic, Hypo-allergenic. Waterproof, Sweatproof and Smudge-Resistant. Universal shade adjusts to all skin tones and hair colors. For ever Brow Power™ Pencil sold, IT Cosmetics™ will donate one Brow Power™ pencil to the Look Good, Feel Better program to help women face the effected of cancer with confidence. Made in USA - Pencil/Component Made in Korea.
  • It Cosmetics Vitality Glow Anti-Aging Matte Bronzer 0.57 oz
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    It Cosmetics Vitality Glow Anti-Aging Matte Bronzer 0.57 oz
    An antiaging matte bronzer that delivers a face-perfecting vitality glow and airbrush effect. Antiaging matte bronzer gives warmth and radiance to your skin without settling into lines and wrinkles. It's also infused with antiaging technology and skin care treatment for younger-looking skin. Pair with IT's Heavenly Luxe Mega Fan Brush for flawless, luxurious bronzer application to both face and body.
  • It Cosmetics Hello Light Anti-Aging Radiance Illuminating Powder 0.33 oz
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    It Cosmetics Hello Light Anti-Aging Radiance Illuminating Powder 0.33 oz
    Anti-Aging Radiance Pressed Illuminating Powder With Hydrolyzed Collagen, Peptides, and Drops of Light Technology™. Natural radiance and a youthful, vitality-filled glow are just an airbrush away. An anti-aging powerhouse for naturally pretty, lit-from-within skin, this innovative formula is all about the look of vitality, radiance and illumination without glitter or shimmer. The formula is infused with micronized pigments of light, plus skin-loving ingredients including peptides, hyaluronic acid, hydrolyzed collagen, silk and Vitamins A, C, & E and free of all of the ingredients that make skin appear older like talc. Anti-oxidants hydrate, condition, and nourish your skin while warding off free-radicals all day long! Free of talc, parabens, sodium lauryl sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalates., the Hello Light Anti-Aging Radiance Illuminating Powder absorbs oil and shine while blurring away the look of pores, and fine lines without settling into wrinkles! Hypoallergenic and noncomedogenic, this translucent powder is completely colorless, making it perfect for all skintones. The perfect finishing step for the look of lift and illumination, the convenient compact makes it easy for your to brighten, hydrate, and awaken your skin all day long.
  • It Cosmetics Brow Power Perfector, Blonde 0.04 oz
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    It Cosmetics Brow Power Perfector, Blonde 0.04 oz
    Brow Power Perfector 5-in-1 Powder Gel Pencil is your brow fill-in powder, brow pencil, brow taming gel, brow conditioning treatment, and brow brush all in one. Symmetry equates to beauty in the human eye, so doing your brows with Brow Power Perfector truly gives you the power to be your most beautiful! Anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge.
  • It Cosmetics Heavenly Luxe Powder Brush 1 ea
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    It Cosmetics Heavenly Luxe Powder Brush 1 ea
    The Heavenly Luxe Brush™ is an ultra-addicting, ultra-plush all over powder brush that delivers flawless, airbrushed application. This 100% cruelty-free high quality mega-brush is ultra-luxurious in feel, plus its soft-touch rubberized jumbo handle makes application easy and even more enjoyable.
  • It Cosmetics JUMBO Heavenly Luxe Powder Brush 1 ea
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    It Cosmetics JUMBO Heavenly Luxe Powder Brush 1 ea
    The Jumbo Heavenly Luxe Brush™ is an ultra-addicting, ultra-plush all over jumbo powder brush that delivers flawless, airbrushed application. This 100% cruelty-free high quality mega-brush is ultra-luxurious in feel, plus its soft-touch rubberized jumbo handle makes application easy and even more enjoyable.
  • It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Deep (Dark Tan) 1 ea
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    It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Deep (Dark Tan) 1 ea
    Working hand in hand with the leading plastic surgeons in Brazil, It Cosmetics introduces Bye Bye Under Eye, a full coverage, highly pigmented concealer utilizing truly innovative technology and ingredients - giving women the power to finally say "bye bye" to those stubborn under-eye issues! Bye Bye Under Eye offers a waterproof, yet moisturizing formula that will stay put no matter what. The truly innovative formula contains high concentrations of Vitamins K, A, C, E and Collagen - clinically proven to reduce under eye puffiness and discoloration while strengthening the delicate skin of the under eye area. More than just full coverage for under the eyes, the formula was developed, tested and is now used to conceal facial bruising and swelling on the face and body of surgery patients in the offices of some of the leading plastic surgeons in Brazil. For these patients highly pigment coverage is important - but more than that, they desire a moisturizing formula that won't cling to fine lines and wrinkles and also contains skin loving and healing ingredients. Out of these needs and refinements, and after over a year of development to get it just right, Bye Bye Under Eye was born. "This formula is so highly pigmented that just a little goes a long way. Simply use a small pea-sized amount and with your finger (or a concealer brush) gently pat under and around your eye," says Jamie Kern, makeup expert and creator of It Cosmetics™. "Using your pinky finger, pat a bit of concealer into the small indents along each upper side of the nose, between your bridge and the inner corner of your eyes. The skin in this area thins as we age and appears more blue, like a dark under eye circle. Concealing this area as well will make you appear instantly healthier and more youthful." Additionally, the ultra-fine and creamy formula won't cling to fine lines and wrinkles thereby not making them more visible as some concealers do. Bye Bye Under Eye is great for all skin tones and comes in four shades; light, neutral medium, tan and deep.
  • It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Tan (Medium) 1 ea
    beauty.com
    It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Tan (Medium) 1 ea
    Working hand in hand with the leading plastic surgeons in Brazil, It Cosmetics introduces Bye Bye Under Eye, a full coverage, highly pigmented concealer utilizing truly innovative technology and ingredients - giving women the power to finally say "bye bye" to those stubborn under-eye issues! Bye Bye Under Eye offers a waterproof, yet moisturizing formula that will stay put no matter what. The truly innovative formula contains high concentrations of Vitamins K, A, C, E and Collagen - clinically proven to reduce under eye puffiness and discoloration while strengthening the delicate skin of the under eye area. More than just full coverage for under the eyes, the formula was developed, tested and is now used to conceal facial bruising and swelling on the face and body of surgery patients in the offices of some of the leading plastic surgeons in Brazil. For these patients highly pigment coverage is important - but more than that, they desire a moisturizing formula that won't cling to fine lines and wrinkles and also contains skin loving and healing ingredients. Out of these needs and refinements, and after over a year of development to get it just right, Bye Bye Under Eye was born. "This formula is so highly pigmented that just a little goes a long way. Simply use a small pea-sized amount and with your finger (or a concealer brush) gently pat under and around your eye," says Jamie Kern, makeup expert and creator of It Cosmetics™. "Using your pinky finger, pat a bit of concealer into the small indents along each upper side of the nose, between your bridge and the inner corner of your eyes. The skin in this area thins as we age and appears more blue, like a dark under eye circle. Concealing this area as well will make you appear instantly healthier and more youthful." Additionally, the ultra-fine and creamy formula won't cling to fine lines and wrinkles thereby not making them more visible as some concealers do. Bye Bye Under Eye is great for all skin tones and comes in four shades; light, neutral medium, tan and deep.
  • It Cosmetics Reversible Lip Liner 1 ea
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    It Cosmetics Reversible Lip Liner 1 ea
    Lines around the outside of your lips for a perfect naughty pout that stays in place. Cruelty Free, No Animal Testing. Made in China.
  • It Cosmetics Naturally Pretty Luxe Eyeshadow Trio, Matte 1 oz (2.88 g)
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    It Cosmetics Naturally Pretty Luxe Eyeshadow Trio, Matte 1 oz (2.88 g)
    These Luxe High Performance Anti-Aging Eyeshadow Trios are all about great intense pigment, in a naturally pretty look. They are packed with skin-loving ingredients such as hydrolyzed collagen, acai, green tea and Vitamins A, C, & E and free of all of the bad ingredients that make eyes appear older like talc. The Naturally Pretty Luxe EyeShadow Trio is for anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyes and lids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day.
  • It Cosmetics My Youthful Smile Duo, Kiss Me Now 0.46 oz (13.38 g)
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    It Cosmetics My Youthful Smile Duo, Kiss Me Now 0.46 oz (13.38 g)
    Eliminate Wrinkles, Get a Whiter Smile and Look Younger Instantly! New by IT Cosmetics, My Youthful Smile has Smile Line Wrinkle Fill cream with collagen and anti-oxidants on one end to smooth out fine lines and wrinkles around your mouth - and Smile Brightening Lip Plumping Gloss on the other end with blue based pigments specially designed to counteract the yellow in your teeth and make your smile whiter instantly! Smile Line Wrinkle Fill improves the appearance of skin firmness and suppleness - delivering a combination of antioxidants, collagen, and essential skin nutrients. Green tea extract helps to strengthen capillary walls, reduce skin inflammation, and enhance skin's clarity and radiance. Smile Brightening Gloss is rich with antioxidants and collagen helping your lips appear plumper while conditioning, moisturizing and smoothing out fine lines. The special blue pigments in the gloss help create the illusion of a brighter, whiter smile. Now that's something worth smiling about! Available in three blue-based shades: Signature Blue (Goes on Clear), Pretty Woman (Pretty Pink) and Kiss Me Now (Rich Red Berry)! Cruelty Free, No Animal Testing. Made in China
  • It Cosmetics My Youthful Smile Duo, Pretty Woman 0.46 oz (13.38 g)
    beauty.com
    It Cosmetics My Youthful Smile Duo, Pretty Woman 0.46 oz (13.38 g)
    Eliminate Wrinkles, Get a Whiter Smile and Look Younger Instantly! New by IT Cosmetics, My Youthful Smile has Smile Line Wrinkle Fill cream with collagen and anti-oxidants on one end to smooth out fine lines and wrinkles around your mouth - and Smile Brightening Lip Plumping Gloss on the other end with blue based pigments specially designed to counteract the yellow in your teeth and make your smile whiter instantly! Smile Line Wrinkle Fill improves the appearance of skin firmness and suppleness - delivering a combination of antioxidants, collagen, and essential skin nutrients. Green tea extract helps to strengthen capillary walls, reduce skin inflammation, and enhance skin's clarity and radiance. Smile Brightening Gloss is rich with antioxidants and collagen helping your lips appear plumper while conditioning, moisturizing and smoothing out fine lines. The special blue pigments in the gloss help create the illusion of a brighter, whiter smile. Now that's something worth smiling about! Available in three blue-based shades: Signature Blue (Goes on Clear), Pretty Woman (Pretty Pink) and Kiss Me Now (Rich Red Berry)! Cruelty Free, No Animal Testing. Made in China
  • It Cosmetics "No-Tug" Heavenly Luxe Dual Eyeshadow Brush 1 ea
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    It Cosmetics "No-Tug" Heavenly Luxe Dual Eyeshadow Brush 1 ea
    The "No-Tug™"Heavenly Luxe Dual Eyeshadow Brush™ is the first ever anti-aging and age preventative shadow brush that is ultra-addicting, ultra-plush Shadow, Crease and Smudge Liner brush delivers flawless, airbrushed application without tugging on your delicate eyelids during the application process. 100% Cruelty-free.
  • It Cosmetics Dual Airbrush Concealer Brush 1 ea
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    It Cosmetics Dual Airbrush Concealer Brush 1 ea
    Dual Airbrush Concealer Brush is an ultra-luxe, ultra-plush concealer brush, made from 100% cruelty free hair, designed to give you a flawless, airbrushed application.
  • It Cosmetics Bye Bye Lid Lines, Age-Reverse Eyeshadow Primer, Universal 0.19 oz
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    It Cosmetics Bye Bye Lid Lines, Age-Reverse Eyeshadow Primer, Universal 0.19 oz
    Bye Bye Lid Lines™ Age Reverse Crease-Proof Shadow Primer With Hydro-Collagen and Vitamins C & K. Anti-Aging, Creases-Proof Eyeshadow Primer. Holds Eyeshadow in Place all day and intensifies Eyeshadow pigment payoff. Developed with Leading Plastic Surgeons. Infused with Hydrolyzed Collagen to plump the look of fine lines. Infused with Vitamin K to target Discoloration. Infused with Anti-Aging Anti-Oxidants, Acai, Grape Seed Oil. Infused with Green Tea Extract to target puffiness. Universal and Translucent, Perfect for All Skin Tones and Types. Non-Comedogenic and Hypo-Allergenic. Paraben Free, Fragrance Free, Oil Free.
  • It Cosmetics Bye Bye Pores HD Silk Micro Finishing Powder 0.23 oz
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    It Cosmetics Bye Bye Pores HD Silk Micro Finishing Powder 0.23 oz
    HD Silk Micro Finishing Anti-Aging Powder from It Cosmetics is infused with Collagen, Vitamin K and Pure Silk for the perfect poreless airbrushed finish. Say goodbye to visible Pores with the HD Silk Micro Finishing Powder from It Cosmetics. It's the perfect setting powder and all over face finishing powder. This HD Micro-powder is infused with line smoothing hydrolyzed collagen, luxurious silk for a poreless finish, and vitamin K to help reduce discoloration. It also contains anti-aging anti-oxidants Vitamins A,C & E to help ward off free radicals throughout the day. The translucent color works on all skin tones. Micro-HD finishing powder provides an airbrushed look. Contains Hydro-Collagen to Smooth out Fine Lines and Wrinkles. Translucent color works on ALL skin tones. Luxurious Silk for Poresless Finish. Viramin K reduces discoloration Under the Skin. Anti-aging Vitamins A, C & E. Talc-Free, Oil-Free, Fragrance-Free and Paraben-Free. Hypo-allergenic and Non-Comedogenic.
  • It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair) 1 ea
    beauty.com
    It Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer, Light (Ultra Fair) 1 ea
    Working hand in hand with the leading plastic surgeons in Brazil, It Cosmetics introduces Bye Bye Under Eye, a full coverage, highly pigmented concealer utilizing truly innovative technology and ingredients - giving women the power to finally say "bye bye" to those stubborn under-eye issues! Bye Bye Under Eye offers a waterproof, yet moisturizing formula that will stay put no matter what. The truly innovative formula contains high concentrations of Vitamins K, A, C, E and Collagen - clinically proven to reduce under eye puffiness and discoloration while strengthening the delicate skin of the under eye area. More than just full coverage for under the eyes, the formula was developed, tested and is now used to conceal facial bruising and swelling on the face and body of surgery patients in the offices of some of the leading plastic surgeons in Brazil. For these patients highly pigment coverage is important - but more than that, they desire a moisturizing formula that won't cling to fine lines and wrinkles and also contains skin loving and healing ingredients. Out of these needs and refinements, and after over a year of development to get it just right, Bye Bye Under Eye was born. "This formula is so highly pigmented that just a little goes a long way. Simply use a small pea-sized amount and with your finger (or a concealer brush) gently pat under and around your eye," says Jamie Kern, makeup expert and creator of It Cosmetics™. "Using your pinky finger, pat a bit of concealer into the small indents along each upper side of the nose, between your bridge and the inner corner of your eyes. The skin in this area thins as we age and appears more blue, like a dark under eye circle. Concealing this area as well will make you appear instantly healthier and more youthful." Additionally, the ultra-fine and creamy formula won't cling to fine lines and wrinkles thereby not making them more visible as some concealers do. Bye Bye Under Eye is great for all skin tones and comes in four shades; light, neutral medium, tan and deep.
  • It Cosmetics Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain, Love Story 0.11 oz (3.4 g)
    beauty.com
    It Cosmetics Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stain, Love Story 0.11 oz (3.4 g)
    Vitality Lip Flush 4-in-1 Natural Anti-Aging Lipstick Stains take the place of four products; your lipstick, anti-aging conditioning lip balm, ultra-hydrating lip gloss, and your lip stain all in one! This truly innovative, yet all natural formula contains IT Cosmetics Hydra-Luxe™ Technology including ingredients such as plum oil, cherry oil, shea butter, aloe and jojoba that all work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Flush is packed with anti-aging anti-oxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long. This Made in the USA formula is paraben-free.
The End