What it is: A 100 percent natural, emulsifier-free, hydrating treatment serum. What it is formulated to do: This revolutionary treatment serum pairs the deep hydration of purified water with skin-rejuvenating micro-droplets of Josie’s 100% Pure Argan Oil. Lightweight yet super-intensive, Pure Argan Milk Intensive Hydrating Treatment penetrates deeply and absorbs quickly to fortify and repair skin for instant, long-lasting hydration that produces a fresh, radiant glow. Purified water plumps and hydrates while argan oil preserves and nourishes, locking moisture in and preserving skin's youthful cushion. What it is formulated WITHOUT: Parabens. Sulfates. Phthalates. What else you need to know: “Some of the best moments of my life have been while I was feeding each of my daughters. It felt so satisfying, knowing I was feeding them the world’s most perfect food-milk. Pure Argan Milk Intensive Hydrating Treatment is the perfect skin food because it’s made up of the two ingredients; purified water to hydrate, restoring the skin’s youthful cushion, and argan oil to nourish and protect, locking in hydration.”-Josie Maran. Dermatologist-tested, emulsifier-free, and 100 percent natural, Pure Argan Milk Intensive Hydrating Treatment is ideal for all skin types, especially severely dry and sensitive. Research results: In a recent study among Allure Beauty Enthusiasts: After 24 hours: 85% of women reported their skin was more hydrated and felt hydrated all day long. 8 out of 10 users reported softer and silkier skin. 3 out of 4 users reported smoother skin. 1 out of 2 users reported skin looked younger after just 1 day. After 4 weeks: 3 out of 4 users reported the appearance of their skin was better after using the product. 72% of women reported their skin looked younger. 72% of women with skin conditions such as eczema, psoriasis, rosacea, or dermatitis reported the product helped ease their skin condition. Allure Beauty Enthusiasts Panel, October 2013 in a 4-week product trial; each participant received a complimentary full-size Pure Argan Milk and used it twice daily; 222 respondents to the 24-hour survey; 196 respondents.