What it is: An innovative eye shadow with maximum pigment and extreme long wear. What it does: Bring a shock of metallic color to eyes. Kat Von D’s proprietary formula features Color-Soaked Concentrate™, the result of a technique in which pigment-saturated powders undergo a unique tumbling process that softens and smooths each particle until shadow is creamy and lustrous-leaving behind the highest possible levels of pigment and pearl in this ultra long-wear shadow. With a polished metal finish and 11 striking shades, Metal Crush Eyeshadow glides smoothly across the lids, saturating them with beautiful metallic pigment. What it is formulated WITHOUT: Parabens. What else you need to know: To develop this groundbreaking formula, Kat Von D pushed the boundaries of long wear and high pigment-just because it’s never been done before doesn’t mean it isn’t possible. This bold, unexpected shade range breaks eye shadow color convention with fearless metallic colors, including Kat Von D’s favorite shades, Thrasher, a gorgeous metallic gold, Raw Power, an iridescent intense garnet, Black No. 1, a shimmering sleek gun metal, and Iggy, a pearlescent mermaid green.