What it is: A 24-hour wear mascara with a three-in-one brush that lengthens, curls, and coats every lash for a high-drama look. What it does: Power up lashes to their full potential with Kat's 24-hour wear mascara. It features a three-in-one, silicone Power Spiral brush with lash-separating spiral bristles, spiked stem that thickens from root to end, and a spherical brush tip that reaches even the tiniest corners. The ultra-black formula is infused with conditioning vitamins A and E for soft, supple lashes. Unlike waterproof formulas, Immortal Lash 24-Hour Mascara will not flake, and removes effortlessly with your favorite cleanser-no scrubbing needed. What it is formulated WITHOUT: Sulfates. Phthalates.