Platinum, pure, rare, eternal, and one of the world’s most precious metals, gives its inspiration to La Prairie’s Cellular Serum Platinum Rare which helps maintain the skin’s electrical balance in order to preserve your natural beauty and youthful appearance. Electrical balance and age-defying benefits helps restore the skin’s natural moisture barrier to provide enhanced hydration and protection. In addition, the serum is enriched with a skin brightening complex, firming agents, and potent anti-oxidants to brighten, tighten and transform skin to a remarkably ageless state. Decelerates premature aging by maintaining skin’s electrical balance to magnify hydration and protect the skin’s DNA restorative mechanism. Tightens and firms the skin giving an immediate appearance and feeling of firmness and minimizes wrinkles. Brightens the skin with a multi-level brightening complex that targets future pigmentation and improves skin clarity. Apply morning and/or evening, after cleansing and toning your skin. Dispense one drop of the serum into the palm of your hand and, using your fingertips, smooth over your face, neck and décolleté. Follow with moisturizer. 30ml. View the rest of the La Prairie Platinum Collection here. Brand : La Prairie. Eye Concern : Dark Circles. Skin Type : All Types. SPF : <10.