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  • MAKE UP FOR EVER Artist Plexi-Gloss
    sephora.com
    MAKE UP FOR EVER Artist Plexi-Gloss
    What it is: A triple-impact lip gloss with buildable color and high-shine that stays put. What it does: This must-have lip gloss imparts vivid color and stunning shine while being completely comfortable on the lips. Its pigments are packed with Plexi Color Technology to deliver up to five hours of color impact while 360-degree, reflective shine beads maximize shine. The exclusive, artist-designed superflex applicator features a lip-hugging shape that allows for precision and control, and the super-loaded split-tip has a unique contour to sweep on the ideal amount of lip gloss. Available in 35 shades, Artist Plexi-Gloss’s wide array ranges from pearly and non-pearly finishes to sheer and opaque colors. What else you need to know: Dany Sanz, MAKE UP FOR EVER Founder and Creative Director, was inspired by one of her favorite objects, a plexi glass makeup case. Together, Dany and the MAKE UP FOR EVER lab developed a new technology of pigments that are amplified with a high-vinyl finish that mimics the case's unique look and feel.
  • MAKE UP FOR EVER Ultra HD Concealer
    sephora.com
    MAKE UP FOR EVER Ultra HD Concealer
    What it is: A dark circle corrector and concealer collection for instant undereye perfection. What it does: Instantly hide dark under eye circles with Ultra HD Concealer’s innovative range of color correctors and concealers. Featuring an Anti-Dark Circle Complex with Radiance Booster, this concealer support collagen to refresh and awaken the undereye area. Along with filling and smoothing fine lines, its lightweight formula is infused with Pure Focus Pigments that reflect light to erase shadows, while the hylauronic spheres prevents moisture loss. For an instantly flawless complexion, choose from the peach color correcting shades to neutralize dark circles-then, use a concealer shade to brighten the undereye area. What else you need to know: MAKE UP FOR EVER is once again leading the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, it continues to redefine and elevate beauty standards with the launch of its new Ultra HD Concealer designed for 4k technology. With 4k technology, the next generation of digital devices will display images with unbelievable detail, stunning clarity, and heightened color than existing HD technology. Completely invisible under the latest, ultra-magnified resolution, these innovative formulas look completely natural on camera-and to the naked eye. Ultra HD Concealer is available in 10 shades to color correct and conceal dark circles: Color Correct: neutralize dark circles with a peach shade: R20: Light Skintones. R22: Light to Medium Skintones. R30: Medium Skintones. R32: Medium to Tan Skintones. R40: Tan Skintones. Conceal: brighten and awaken undereye area: Y21: Light Skintones. Y23: Light to Medium Skintones. Y31: Medium Skintones. Y33: Medium to Tan Skintones. Y41: Tan Skintones. Beauty Tip: Tilt your head down and look straight into the mirror to see where you need coverage. Apply Ultra HD Concealer directly to the darkest areas. For additional coverage, first apply in a color correcting peach shade to the darkest part of your undereye circles, followed by a concealer shade.
  • MAKE UP FOR EVER Ink Liner
    sephora.com
    MAKE UP FOR EVER Ink Liner
    What it is: A calligraphy-tip, jet-black matte liquid eyeliner. What it does: Unleash your inner artist when you draw on an array of lines-from thin to thick-with the Ink Liner. This matte, liquid eyeliner defines eyes in an intensely jet black shade, and its easy-to-use calligraphy tip provides extra precision and pro flexibility that lets you design your favorite line-and the quick-dry, long-lasting formula leaves an intense, matte finish.
  • MAKE UP FOR EVER Lash Show Instant Drama False Lashes
    sephora.com
    MAKE UP FOR EVER Lash Show Instant Drama False Lashes
    What it is: An easy-to-use set of faux lashes for every day wear-plus, an innovative eyeliner glue applicator. What it does: These pro-inspired false lashes give your eyes a dramatic transformation, adding length and volume to impact every look. Handmade with the highest quality synthetic fibers, the reusable lashes feature weightless comfort with a super-slim, flexible band. The included, gentle latex-free glue is long-lasting and safe for sensitive eyes, and the eyeliner applicator makes it easy to apply glue directly to the lash line. These pro-favorite lashes are available in a wide array of styles-from classic to artistic, and they add volume and length. These red-carpet-ready lashes give you ease and flexibility, with custom-comfort application and wear. This set contains: Set of false lashes. 0.03 oz Glue.
  • MAKE UP FOR EVER Smoky Stretch Lengthening & Defining Mascara
    sephora.com
    MAKE UP FOR EVER Smoky Stretch Lengthening & Defining Mascara
    What it is: A mascara that creates infinite length, precise definition, and expert separation. What it does: Smoky Stretch Lengthening & Defining Mascara is formulated with a Flex Control Complex, which elongates lashes while creating ideal definition and separation. Designed to grip lashes at their base and effortlessly comb through each and every one, this innovative comb brush gives lashes an irresistible, naturally-enhanced look. What else you need to know: This product is opthamologist tested. This product is an Allure Best of Beauty award winner.
  • MAKE UP FOR EVER Ultra HD Invisible Cover Stick Foundation
    sephora.com
    MAKE UP FOR EVER Ultra HD Invisible Cover Stick Foundation
    What it is: A long-lasting, multitasking cover stick with invisible coverage for foundation touch-ups and contouring. What it does: Ultra HD Invisible Cover Stick Foundation creates a flawless complexion on camera, and to the naked eye. Developed specifically for the film and TV industry's most advanced technology, it is completely invisible under the latest, super-focused 4k lens. The revolutionary foundation contains amino acid coated pigments that provide medium-to-full coverage with a lightweight, second-skin texture that looks just like skin. It leaves a natural-looking, radiant finish, and it’s formulated with hyaluronic spheres for time-released hydration that is perfect for normal to dry skin. Ideal for foundation touch-ups and contouring, it can be applied at home or on-the-go for a flawless complexion. What else you need to know: MAKE UP FOR EVER is once again leading the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, it continues to redefine and elevate beauty standards with the launch of its ULTRA HD FOUNDATION, the first and only foundation designed for 4K technology. With 4K technology, the next generation of digital devices will display images with unbelievable detail, stunning clarity, and heightened color. Completely invisible under the latest, ultra-magnified resolution, these innovative foundation formulas look completely natural on camera. "My goal was to cope with the new 4k technology while keeping the main benefits of HD Foundation. Ultra HD Foundation had to meet the perfection needs of Pros as well as the everyday needs of all women."-Dany Sanz, Founder & Creative Director.
  • MAKE UP FOR EVER HD Pressed Powder
    sephora.com
    MAKE UP FOR EVER HD Pressed Powder
    What it is: A silky, lightweight finishing powder that softens the appearance of fine lines and pores. What it does: Created specifically for HD technology, this talc-free professional touch-up powder is perfect for use throughout the day to reduce shine and slightly mattify skin. It adds a soft-focus, naturally radiant effect to blur imperfections, such as fine lines and pores, while remaining completely invisible to even the most magnified HD lens. What else you need to know: Ideal for all skin types, this powder is available in one universal shade for all skintones and is formulated with hyaluronic acid to help prevent skin dehydration. Apply a small amount using a Kabuki brush. This product is an Allure Best of Beauty winner.
  • MAKE UP FOR EVER Graphic Liner
    sephora.com
    MAKE UP FOR EVER Graphic Liner
    What it is: An ultra-fine carbon-black eyeliner pen. What it does: This high-precision pen lets you create lines and define eyes with seamless control. This long-lasting, jet black eyeliner features a versatile foam tip pen that glides on with exact precision. Whether you’re drawing on a super-slim line or bringing dramatic intensity to eyes, this pen defines like a pro.
  • MAKE UP FOR EVER Ultra HD Concealer
    sephora.com
    MAKE UP FOR EVER Ultra HD Concealer
    What it is: A dark circle corrector and concealer collection for instant undereye perfection. What it does: Instantly hide dark under eye circles with Ultra HD Concealer’s innovative range of color correctors and concealers. Featuring an Anti-Dark Circle Complex with Radiance Booster, this concealer support collagen to refresh and awaken the undereye area. Along with filling and smoothing fine lines, its lightweight formula is infused with Pure Focus Pigments that reflect light to erase shadows, while the hylauronic spheres prevents moisture loss. For an instantly flawless complexion, choose from the peach color correcting shades to neutralize dark circles-then, use a concealer shade to brighten the undereye area. What else you need to know: MAKE UP FOR EVER is once again leading the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, it continues to redefine and elevate beauty standards with the launch of its new Ultra HD Concealer designed for 4k technology. With 4k technology, the next generation of digital devices will display images with unbelievable detail, stunning clarity, and heightened color than existing HD technology. Completely invisible under the latest, ultra-magnified resolution, these innovative formulas look completely natural on camera-and to the naked eye. Ultra HD Concealer is available in 10 shades to color correct and conceal dark circles: Color Correct: neutralize dark circles with a peach shade: R20: Light Skintones. R22: Light to Medium Skintones. R30: Medium Skintones. R32: Medium to Tan Skintones. R40: Tan Skintones. Conceal: brighten and awaken undereye area: Y21: Light Skintones. Y23: Light to Medium Skintones. Y31: Medium Skintones. Y33: Medium to Tan Skintones. Y41: Tan Skintones. Beauty Tip: Tilt your head down and look straight into the mirror to see where you need coverage. Apply Ultra HD Concealer directly to the darkest areas. For additional coverage, first apply in a color correcting peach shade to the darkest part of your undereye circles, followed by a concealer shade.
  • MAKE UP FOR EVER Aqua Matic
    sephora.com
    MAKE UP FOR EVER Aqua Matic
    What it is: A creamy, creaseless formula that provides nonstop color. What it does: This eye shadow pencil glides on and stays put. The unbelievably blendable texture includes silica, so it applies effortlessly onto the eyelid and won’t transfer. This highly-pigmented, waterproof, smudge-free shadow delivers immediate, intense color payoff. A retractable twist-up mechanism allows for quick and mistake-free application, and a sharpener makes it convenient to take this product to go for touchups. What else you need to know: This product is an Allure Best of Beauty winner.
  • MAKE UP FOR EVER Artist Plexi-Gloss
    sephora.com
    MAKE UP FOR EVER Artist Plexi-Gloss
    What it is: A triple-impact lip gloss with buildable color and high-shine that stays put. What it does: This must-have lip gloss imparts vivid color and stunning shine while being completely comfortable on the lips. Its pigments are packed with Plexi Color Technology to deliver up to five hours of color impact while 360-degree, reflective shine beads maximize shine. The exclusive, artist-designed superflex applicator features a lip-hugging shape that allows for precision and control, and the super-loaded split-tip has a unique contour to sweep on the ideal amount of lip gloss. Available in 35 shades, Artist Plexi-Gloss’s wide array ranges from pearly and non-pearly finishes to sheer and opaque colors. What else you need to know: Dany Sanz, MAKE UP FOR EVER Founder and Creative Director, was inspired by one of her favorite objects, a plexi glass makeup case. Together, Dany and the MAKE UP FOR EVER lab developed a new technology of pigments that are amplified with a high-vinyl finish that mimics the case's unique look and feel.
  • MAKE UP FOR EVER Artist Plexi - gloss Duo
    sephora.com
    MAKE UP FOR EVER Artist Plexi - gloss Duo
    What it is: A limited-edition travel duo of Artist Plexi-Gloss in bold, pigmented shades to give lips buildable color and shocking shine. What it does: This must-have colorful Artist Plexi-Gloss Duo features two innovative, non-sticky glosses that go on smoothly and create bold opaque finishes for a stunning look. The pigments are packed with Plexi Color Technology to deliver up to five hours of color impact while reflective shine beads maximize shine. The exclusive, artist-designed superflex applicator features a lip-hugging shape that allows for precision and control, and the super-loaded split-tip has a unique contour to sweep on the ideal amount of lacquer. This set contains: 2 x 0.1 oz Mini Artist Plexi-Gloss in Fuschia Pink, Red. What else you need to know: Create your own festive glossy look by wearing alone or adding extra shine and pigment to your favorite lip color.
  • MAKE UP FOR EVER Ultra HD Invisible Cover Foundation
    sephora.com
    MAKE UP FOR EVER Ultra HD Invisible Cover Foundation
    What it is: A bestselling HD foundation with an ultra-lightweight texture that provides ultra flawless skin. What it does: Developed specifically for the film and TV industry's most advanced technology, Ultra HD Liquid Foundation creates a naturally flawless complexion-in and out of the spotlight. Invisible under the latest, super-focused 4k lens, this revolutionary foundation features uniquely-coated pigments that provide medium to buildable coverage with an even lighter weight, second-skin texture that looks just like skin. This formula leaves your complexion with the same flawless results that you’d achieve with a flat foundation brush in a tap and stretch motion. It contains hyaluronic spheres to ensure comfortable wear on all normal, dry and combination skin types, and it lasts all day, leaving a natural-looking finish. Now available in an expanded range of 40 shades to match all skintones, Ultra HD is the perfect everyday foundation for a flawless complexion-and it doesn’t require touch ups. What else you need to know: Now with a range of 40 shades, you might find a better match than before. You can convert your HD Liquid Foundation shade to Ultra HD Liquid Foundation using the "Ultra HD Shade Conversion Chart". MAKE UP FOR EVER is once again leading the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, it continues to redefine and elevate beauty standards with the launch of its new Ultra HD Foundation, the first and only foundation designed for 4k technology. With 4k technology, the next generation of digital devices will display images with unbelievable detail, stunning clarity, and heightened color than existing HD technology. Completely invisible under the latest, ultra-magnified resolution, these innovative foundation formulas look completely natural on camera-to the naked eye. "My goal was to cope with the new 4k technology while keeping the main benefits of HD Foundation. Ultra HD Foundation had to meet the perfection needs of pros as well as the everyday needs of all women."-Dany Sanz, MAKE UP FOR EVER Founder and Creative Director.
  • MAKE UP FOR EVER Artist Make Up Bag
    sephora.com
    MAKE UP FOR EVER Artist Make Up Bag
    What it is: A collector’s bag to house your favorite Artist Palettes and must-have products so you can take them wherever you go. What it does: Now more portable than ever, the Artist Make Up Bag is perfect for collecting and storing all of your must-have Artist Palettes in one lightweight, carrying pouch. This unique carrying case lets you travel with all of your favorite shadow colors so you don’t have to take your entire vanity with you. With a removable insert to hold all four artist palettes, you can easily adapt the case to carry your essential beauty needs while fitting it inside your suitcase or carry-on bag for any getaway. What else you need to know: Each bag is zippered and made with a polyester material. These bags are 6.3" L x 4.5" W x 5.3" H. The MAKE UP FOR EVER Artist Palettes are sold separately. They are designed with polyester material and a zip closure.
  • MAKE UP FOR EVER HD Pressed Powder
    sephora.com
    MAKE UP FOR EVER HD Pressed Powder
    What it is: A silky, lightweight finishing powder that softens the appearance of fine lines and pores. What it does: Created specifically for HD technology, this talc-free professional touch-up powder is perfect for use throughout the day to reduce shine and slightly mattify skin. It adds a soft-focus, naturally radiant effect to blur imperfections, such as fine lines and pores, while remaining completely invisible to even the most magnified HD lens. What else you need to know: Ideal for all skin types, this powder is available in one universal shade for all skintones and is formulated with hyaluronic acid to help prevent skin dehydration. Apply a small amount using a Kabuki brush. This product is an Allure Best of Beauty winner.
  • MAKE UP FOR EVER Mist & Fix Setting Spray
    sephora.com
    MAKE UP FOR EVER Mist & Fix Setting Spray
    What it is: A universal setting spray that locks in makeup and keeps color fresh. What it does: A lightweight, non-sticky secret weapon for longer lasting makeup, Mist & Fix creates a sweat-proof, rub-resistant barrier for fresh-looking makeup that lasts up to 12 hours. It increases hydration for a silky, smooth appearance and won't dry skin out. This product is formulated with a complex to boost oxygenation and deliver a healthy-looking, radiant glow. What else you need to know: This formula is ideal for all skin types, and should be applied as the last step in your daily makeup routine. It is dermatologist tested and alcohol-free. Research results: In an instrumental test on 15 volunteers measuring makeup lasting 12 hours after Mist & Fix application: 12 hours of wear. In an instrumental test on 10 volunteers measuring hydration after Mist & Fix application: 40% increase in hydration after 2 hours.
  • MAKE UP FOR EVER 406 Body Foundation Brush
    sephora.com
    MAKE UP FOR EVER 406 Body Foundation Brush
    What it is: A small, square brush used for foundation application on the body. What it does: This brush can be used to apply product evenly for light to medium coverage. Its shape is ideal for precise application in small areas. It features straight fibers, and can be used with creams and liquids, as well as loose and compact powders. What else you need to know: After five years in development with makeup artists and fiber experts, MAKE UP FOR EVER Artisan Brushes are a revolution in brush craftsmanship. The 100-percent fiber brushes are available in a range of 76 handcrafted styles, each with the perfect balance of straight and wavy fibers that replicate natural hairs. Beveled tips create a two-in-one makeup brush and tool, while innovative hair density and brush head shapes optimize every stroke for ideal makeup application. To achieve the ultimate collection, every brush has gone through 25 production stages by 30 craftsmen and has been checked for quality 50 times.
  • MAKE UP FOR EVER 244 Large Precision Shader Brush
    sephora.com
    MAKE UP FOR EVER 244 Large Precision Shader Brush
    What it is: A large, flat brush used to apply all types of eye product quickly and evenly. What it does: This practical paddle brush’s thickness makes it ideal for multi-purpose use. Its dense fibers deliver a moderate to high level of coverage and its size allows for quick and even application on the entire surface of the eyelid. It features straight fibers, and can be used with creams, as well as loose and pressed powders. What else you need to know: After five years in development with makeup artists and fiber experts, MAKE UP FOR EVER Artisan Brushes are a revolution in brush craftsmanship. The 100-percent fiber brushes are available in a range of 76 handcrafted styles, each with the perfect balance of straight and wavy fibers that replicate natural hairs. Beveled tips create a two-in-one makeup brush and tool, while innovative hair density and brush head shapes optimize every stroke for ideal makeup application. To achieve the ultimate collection, every brush has gone through 25 production stages by 30 craftsmen and has been checked for quality 50 times.
  • MAKE UP FOR EVER 214 Small Precision Crease Brush
    sephora.com
    MAKE UP FOR EVER 214 Small Precision Crease Brush
    What it is: A firm, but flexible brush used to apply product precisely to the crease of the eye. What it does: This long, pointed brush is ideal for precise application and blending in the crease of the eye. The softness of the bristles allows for meticulous control similar to a calligraphy brush. It features straight fibers, and can be used with both loose and pressed powders. What else you need to know: After five years in development with makeup artists and fiber experts, MAKE UP FOR EVER Artisan Brushes are a revolution in brush craftsmanship. The 100-percent fiber brushes are available in a range of 76 handcrafted styles, each with the perfect balance of straight and wavy fibers that replicate natural hairs. Beveled tips create a two-in-one makeup brush and tool, while innovative hair density and brush head shapes optimize every stroke for ideal makeup application. To achieve the ultimate collection, every brush has gone through 25 production stages by 30 craftsmen and has been checked for quality 50 times.
    The End