Achieve lustrous lips with the Color Elixir Lip Gloss from Maybelline. Its non-sticky formula has been developed with a trio of concentrates to deliver the colour of a lipstick, conditioning of a balm and luminous shine of a gloss. Hydrates and moisturises lips you leave you with a picture-perfect pout. With the brand's innovative angora, cushioned applicator, the lip gloss glides on effortlessly for a silky smooth finish. E.N. Brand: Maybelline. Directions: Apply with applicator wand starting in the centre of your upper lip. Work from the centre to the outer edges of your lip, following the contours of your mouth. Then glide across the entire bottom lip.