Shine enhancing formula glides on lightweight color that won't dry out. The first 10HR Tint Gloss: Vibrant and shiny wear; never flat. Feels fresh all day, never dry. Glides on wet and smooth, never drags. Shine enhancing formula provides a lightweight layer of lasting color. 10 long-lasting shades. For Best Results. Using the wand, apply your lipcolor by starting in the center of your upper lip. Work from the center to the outer edges of your lip, following the contours of your mouth. Then glide across the entire bottom lip. Brand: Maybelline.