What it is: A silky smooth color gel that "per-fekts” and enhances the appearance of the lips, offering a modern alternative to traditional lipstick, lip gloss, lip plumper, lip primer, and lip treatment. What it does: This alleviating color gel is formulated with rich conditioners, vitamins, pure pigments, and beneficial antiaging ingredients that work instantly to enhance the definition and texture of your lips. Lip perfection gel has a velvety texture that applies evenly and effortlessly to moisturize lips without staining, caking, or causing any dryness or peeling, and eliminates that sticky feel associated with traditional wax-based products. Each shade is universally flattering, yet looks different on everyone giving you a luminous look that is one-of-a-kind. What it is formulated WITHOUT: Parabens. Sulfates. Phthalates. GMOs. Triclosan.