Pureology Essential Repair Shampoo is a rich reparative organic shampoo that revitalizes and fortifies distressed hair while protecting the colour from fading. Surfactants are an essential part of a shampoo's cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. Designed to gently cleanse without stripping colour, Pureology's ZeroSulfate shampoos include a mild cleansing system, with no added salt, to deliver a rich lather and help optimize colour retention. Pureology's exclusive AntiFadeComplex® is designed to protect your colour from UVA/UVB and thermal damage. 100% Vegan: formulas contain no animal products or by-products. Organic Botanicals. Concentrated Formulas. Signature Aromatherapy Blends Pureology promise long lasting colour or your money back. Brand: Pureology. Range: Essential Repair.