ShiseidoSMK Eyelash CurlerDetailsCurl lashes from the roots at a stroke and create glamour. Just one squeeze firmly catches lashes at the root leaving them beautifully curled. Edge-free design prevents pinching. Broad curve curls all lashes from the inner to the outer corner in one squeeze. Comes with one replacement rubber pad. Designer About Shiseido: In 1872, Arinobu Fukuhara, former head pharmacist to the Japanese Imperial Navy, established the Shiseido company as Japan's first western-style pharmacy (which incidentally was also home to Japan's first ice cream parlor and soda fountain). The company's rich and impressive history in pharmacology led to its technologically advanced range of skincare, which is highly regarded by experts and aestheticians around the globe.