What is it: A waterproof eyeliner powered by Amazonian clay to give you smoldering eyes. Who is it for: Anyone who wants to add drama and define their eyes.Why is it different: Each shade is formulated with Amazonian clay and 20 different micro-chromatic pigments to highlight and enhance the color of your eyes. The creamy formula delivers an intense color pigment to give you a thick or thin line that can be softened with the built-in smudger. The liner can also be blended to create a smoky effect. Once the liner sets, it lasts all day and becomes completely waterproof. Amazonian clay works to nourish your lids, reduce surface oil, and improve the overall texture of your eyelids.How do I use it: Glide along the upper and lower lash lines and the inner rims to define eyes. Use the built-in smudger to create a softer look or blend the liners to get a smoky look.From tarte.