Loaded - Black with saturated emerald pigments. Richer and smoother, our velvety, revamped formula delivers insane performance in 68 decadent shades. OMG. We didn't think we would ever want to change our already incredible Eyeshadows. But thanks to new advancements in formulation technology, we found a formula that will BLOW YOUR MIND. (And the new packaging is amazing, too!) The Formula: Even softer, amazingly velvety texture. Richer, more dense and decadent color. Smoother, more uniform pigment distribution and blendability. Longer-lasting, more crease-free wear. The secret to the new formula is our Pigment Infusion System™ , a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Color that stays on your lids. Sparkle that doesn't fall. And velvety, suede-like smoothness and blendability. This amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade is silky, blendable, and stays put. The Shades: Our new assortment of shades features: Best-sellers. New shades. Lots of shades previously only available in Palettes (You asked, we listened!) Shimmer, satin, sparkle, duotone and matte finishes. The Token: Packaging has been perfected as well. Inspired by NYC subway tokens, our gorgeous gunmetal compact allows you to pop your shadows out, and pop them into a Build Your Own Palette. (It's easy... No melting, magnets, or breakage.).