Blow Up™ Daily Volumizing Shampoo gently cleanses while adding noticeable volume, body and bounce. Blow up removes excess oil without stripping the hair of healthy moisture balance. The rich lather formula gently cleans to create body boosting styles while stimulating the scalp for added body and fullness. It eliminates any flattening residual build up leaving hair to feel lighter and volumized. Wheat protein adds body without weighing down bounce. Soy protein increases stretchability for added volume. Phytokeratin complex helps to prevent breakage which helps prolong hair's natural health. Blowpro's lavish lather formula is keratin compliant and safe for color treated hair. Never tested on animals. Free of sulfates, parabens and artificial fillers. Made in the USA.