What it is: A natural-looking, award-winning cheek stain that imparts a just-pinched look. What it does: After 15 years of success, the original and cult favorite Tarte cheek stain is getting a makeover. The sleek design features the same great long-wearing formula and size in an easy-to-use slim applicator. This new package delivers a radiant, natural-looking flush while minimizing waste and helping to reduce your carbon footprint. Enriched with t5 super fruit complex™, this iconic product delivers a fresh look and antiaging and skin-restorative benefits with every application. What it is formulated WITHOUT: Parabens. Phthalates. What else you need to know: To celebrate Tarte’s milestone cheek stain anniversary, they gave this cult favorite a makeover and launched a brand new shade. Tarte’s iconic flush cheek stain is the first product that Maureen launched from the brand out of her one-bedroom New York City apartment. Now, almost 15 years later, the Tarte team wanted to pay homage to its roots by giving each shade its own custom personality and design. Plus, keeping in line with Tarte’s ongoing sustainability efforts, they reduced the packaging while keep the same great formula and size.