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- Benefit They're Real! Push-Up LinerLash-hugging gel liner pen. It’s the FIRST EVER lash-hugging gel liner in a pen! This matte black gel formula won’t smudge, budge or dry out, and the innovative soft AccuFlex™ Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye! 91% Said it was longwearing* 81% said it was waterproof* 88% said it hugged the lashline* 84% said eyes looked visibly larger* *Results observed in a consumer panel survey on 32 women after 2 weeks.
- Benefit New! Creaseless Cream ShadowCream eyeshadow. Our award-winning cream shadows are as crease-proof & budge-proof as ever! The 10 incredibly wearable shades (including original favorites r.S.V.P., Birthday suit and skinny jeans ) glide on easily and last all day long. It’s fresh & fabulous color for all. WHAT ELSE YOU NEED TO KNOW. You can use our cream shadow as an eyeliner using the hard angle definer brush. It glides on smooth for smudge-proof drama & definition.
- Benefit Gimme BrowBrow-volumizing fiber gel. Bring on the brows! This innovative brush-on fiber gel adheres to skin & hair…creating brows where before there were none. It builds easily for thick, lush arches, thanks to a tapered brush for blending & precision tip for shaping. Available in two shades. INNOVATIVE BRUSH-ON FIBER GEL: Water resistant Long-wearing Natural-looking Buildable 97% said brows looked fuller* 100% said it was smudge proof* 100% said it looked natural* 94% said results were long-wearing* *Results observed in consumer panel survey
- Benefit They're Real! Mascara Deluxe MiniBeyond mascara mini. This breakthrough mascara reveals lashes you never knew you had with a specially designed brush that can be used horizontally AND vertically. The long-wearing jet-black formula lengthens, curls, volumizes, lifts and separates. What else you need to know: 94% saw dramatic length & volume* 90% saw base-to-tip curl* 94% saw visible lift* 100% saw long-wearing results* *Results observed in a consumer panel survey.
- Benefit Creaseless Cream Eyeshadow/LinerCream shadowliners that stay put!. Get it while it's hot, gorgeous! Once these shades sell out they'll be gone for good. Favorite shades r.S.V.P, birthday suit and skinny jeans are still available within our new! Creaseless cream shadows! Blendable, beautiful...This do-it-all shadow lines, shades, and contours your eyes with a lovely crease-proof, smudge-proof formula. Mix & match...Layer on for the desired depth...Go as sheer or as dramatic as you like with buildable color. These gorgeous creams can be worn alone or mixed for endless custom looks. You'll love the glass jar...Remember to close it tight to keep your cream shadow creamy & dreamy!
- Benefit BADgal Waterproof MascaraWaterproof mascara. A long-lasting, smudge-proof, waterproof mascara that packs the same black bad-itude as our original BADgal lash mascara for lashes that perform rain or shine! The slimline brush makes it easy to apply and dries fast so you can add multiple coats in a flash.
- Benefit They're Real! MascaraBeyond mascara. They're real! Lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had! What else you need to know: 94% saw dramatic length & volume* 90% saw base-to-tip curl* 94% saw visible lift* 100% saw long-wearing results* *Results observed in a consumer panel survey.
- Benefit Instant Brow PencilPencil for natural looking brows. This is your perfect brow pencil for soft, subtle, long-wearing definition in an instant. It glides on easily and leaves a natural powder-like finish. Where you go, your brow pencil should follow! The spoolie tip makes blending a breeze. Comes in three shades to complement every brow color.
- Benefit Velvet EyeshadowVelvet eyeshadow. Get it while it's hot, gorgeous! Once these shades sell out they'll be gone for good! These velvet eyeshadows glide on light as a feather & the gorgeous shades look fabulous on everyone! Glide on bare lids for a dose of sheer, velvety color or layer over creaseless cream shadows for even richer color.